An SEO audit is essentially the process of examining how well your site matches up to established best practices for search engine optimization. The SEO audit will uncover:
Topical SEO audits. An SEO audit involves a thorough look at your backlinks and link structure. The SEO team will conduct a thorough keyword research and review reports based on that research. Reports from the audit may reveal: On-page optimization issues.
Web site audits. A web site audit is conducted using a different set of SEO tools. Unlike a keyword or backlink analysis, this type of tool looks deeper at the code and structural elements of your site’s architecture. This will provide insight into the amount of time spent writing SEO friendly content, the amount of effort spent implementing sitemaps and the quality of links that result from each page within your site.
Website audits. This type of SEO investigation digs deeper. A website audit is performed with a focus on the functionality and usability of a particular website. Extensive user testing is conducted as well as an overall look at usability and design standards. You can expect these reports to delve deeper into the realm of usability and design than any other audit. These reports will offer insights into everything from page speed and compatibility to page titles and meta tags.
Internal linking audit. SEO auditing efforts usually involve a close examination of the links pointing to your site. This type of analysis requires a close eye to detail and a deeper level of user experience detection. What does it mean to have user experience at the forefront of your mind when making a decision?
On-Page audit. Keyword research and competitor analysis are just a couple of the components to an on-page audit. The goal here is to determine whether or not you’re leveraging the full potential of your keyword research. You want to know if you’re effectively leveraging competitor analysis in order to create a strategy and plan for long term sustainability. If you’re not doing an on-page audit, you may be missing out on information that could be vital to your ability to succeed online.
Custom reports. SEO audits should always include customized reports. A custom keyword ranking summary report is a great example of this. Your customized keyword ranking summary report should contain reports that delve deep into competitor analysis, competitor behavior and competitor optimization. In addition to this you should have one final report that ties everything together. You should have a final report that focuses on your overall SEO success including A & D analysis, competitor analysis and a website audit.
SEO audits should include all three components to be truly effective. By doing an on-page and off-page audit and drawing from a variety of different reports, you’ll identify areas that can be optimized with on-page and off-page optimization respectively. Combining an effective on-page audit with a solid off-page audit will increase your page speed and give you a complete overall picture of your SEO profile. SEO audits should be an essential part of your online marketing arsenal to ensure your business has the best possible chance at succeeding.
On-Page Optimization. Many businesses mistakenly believe that search engine optimization is just about writing killer content articles and linking back to them. While this is a large piece to the SEO puzzle, it certainly isn’t the complete answer. The first step in achieving successful search engine optimization is attracting the right search engine traffic to your site.
Search Engine Optimization audits are a great way to identify those areas you need to improve upon and develop new techniques for optimizing your site. If you’re not sure which methods work best, you’ll want to conduct several different types of audits to find out. Some companies like Aweber use heat maps to show changes in ranking trends. Others like Web Analytics use pie charts to display rankings by geography. Google Analytics offers a wide range of tools for conducting SEO audits.
Template Vs Metrics. In the past the SEO industry was primarily dependent upon internal research and coding practices. Nowadays many companies use templates to create content and place it into the various websites. While this may seem like a good thing, if there’s no real change to the website then you won’t see a real change in search engine rankings. Many SEO audit reports include a template inspection of several companies. While the code may look clean and you may even have some changes you haven’t made, these things don’t translate into better rankings.
Once you’ve decided to implement an SEO audit and found the issues that need attention, the next step is to determine what the solution is going to be. Usually the auditor will create a dashboard for each area of the website to show page rank, link analysis, and other factors. He/she will also provide a summary of what their findings are so you can prioritize and begin implementation. Most experts recommend that you first implement the best tools for analysis (usually the ones that offer a dashboard). As you implement additional tools, continue to focus on the areas where you feel you need the most improvement.