SEO Audit – Best Practices of Optimizing a Website

An SEO audit helps to determine the existence and importance of each optimization parameter. It helps to create a keyword list according to a set of rules. It is followed by a code-page review. Keyword density, title extraction and other important optimization parameters are checked. This technique also helps in removing duplicate content from the web pages.

An SEO audit determines a semantic and technical diagnosis of the site. It also gives an examination of your visibility on SERPs. In an SEO audit procedure, SEO team perform a deep analysis of the site by checking several ranking factors like number of pages, URL and Alt tags.

The on-page SEO work includes regular updating of content, using suitable keywords, Meta tags, meta descriptions and other web structures. All this procedure should be in compliance with search engine guidelines like Hyper Text Markup Language (HTML) and other proprietary extensions. A thorough SEO audit technique removes all redundant codes. It checks for cross-site scripting vulnerabilities and security problems. All the outdated information in your site should be removed.

Alt tags should be used judiciously. Alt text is another name for the link button. A good SEO audit will give you a clear idea about the effectiveness of on-page as well as off-page optimization. Many online SEO services offer Page Rank analysis and keyword research tools. An effective page ranking ensures higher search engine rankings.

A complete SEO audit ensures that the usability of the web pages is improved. If the web page requires any update, then it should be made available to the users without facing any problem. The objective of doing a SEO audit is to check whether there are any broken links, missing links or missing data in the system; so that corrective measures can be taken and user experience can improve.

First of all, you need to understand the importance of on-page optimization. The first paragraph of every web page must have the proper Alt tag and title tag. The first paragraph of a blog post should also contain an Alt tag and title tag. It is the first paragraph only that dwells on the keywords, meta tags, description tag and keywords in each heading. However, if you want to add any images or press-button, then the second paragraph of the blog post should contain these as well.

In this context, it is important to note that Meta tags and alt tags do not play an important role in search engine algorithm. Hence, when you are optimizing the website, do not use the keywords with the meta keyword and alt tag. However, if you want to attract more visitor, you can use them as it helps you optimize the page in a better way.

The important thing here is to ensure that the Alt tag is placed at the very beginning of the page, so that the page does not get affected by any sort of refresh rule. Moreover, do not overcrowd your page with keywords and use of Alt tags is considered one of the best practices for the SEO. Moreover, when you are optimizing the site, do not forget to do a keyword density analysis, so that you do not use too much of keywords in each page. However, when you are using Meta keywords and Alt Tags, remember to place them only at the beginning of the page and also after the header. This will help you to avoid using some useless keywords in the page and also help you to maintain the density of keywords.