An SEO audit is basically a procedure that assesses your current web site s performance when it comes to the current SEO best practices. audit is done to various facets of your web site during an SEO audit. This includes things like competitor analysis. Here I will explain what competitors look for, and how you can use these same SEO best practices to improve your page rankings and your bottom line.
Competitor Analysis. A lot of local businesses use search engines like Google and others to market their businesses. These companies compete against other local businesses, and those businesses that get a lot of local traffic tend to have a strong web presence. The search engines like Google use certain criteria to rank websites, and those criteria include the amount of local traffic the site gets, the quality of that traffic, and the type of content on the site. All of these factors are important to your SEO audit because a lot of local businesses will target you, but if they don’t target you effectively, then you won’t get as much traffic, and that means that you won’t be able to reach your full marketing potential.
Search Engine Optimization Audit. A search engine optimization audit is done to check for any ranking errors. This includes things like misspellings, duplicate content, and other errors that may affect your page rankings. These things will affect your search engine optimization (SEO) efforts, and this will mean that you need to improve your ranking to get more traffic and to move up in page rank.
Social Media Audit. The Internet is made up of various social media platforms. Many local SEO firms offer social media marketing services, which include local seo helps to promote your brand on these sites. You can do this through Facebook, Twitter, and other popular platforms. Some even use YouTube. With social media, you can draw people into your company website, which in turn moves up your search engine optimization (SEO).
SEO audit also focuses on the use of keywords. The use of keywords helps to attract people to your site, and use of these keywords helps to improve your position in the search engines. However, overdoing it can have negative effects. So you want to use a carefully worded strategy, and use alexa keywords for example, instead of using the word “links” in your URL. This helps your SEO strategy, but will not harm your search engine ranking.
Another part of the SEO audit involves checking for competitor websites. Check for the number of pages linked to your local business directory sites, Google Places, and other relevant sites. Also check for the number of pages and domains your competitor is linking to. If there are more, you may want to consider removing them. If they are not getting any hits in these areas, you may need to revise your approach to their website, or use another strategy.
Other things to check for are the number of pages linking to each other via your directory sites, Google Local, and Google Maps. If you do not see any pages linking to your competitors, you may want to consider a few reasons for this. First, your local business category may have some items that are not relevant to your industry, and thus, you can get some traffic from these categories, but not from the main business category. Second, your competitor could be using certain keywords that are harder to find, or using the wrong keyword combinations.
The SEO audit should also look at the ranking factors. This can include the total number of pages and links from each domain and page. You can find this information by navigating to the SEO dashboard on the Google Webmaster Tools website. If you find that your competitors have higher page and link rankings than yours, you may want to think about making changes that will boost your ranking factors. A well-done SEO audit can show you where you may be weaker in optimization and give you the tools you need to improve your site’s ranking.