SEO Audit Basics

An SEO audit is a method for the proactive monitoring of your search engine optimization (SEO) efforts. An audit will identify key areas for improvement:

An SEO audit includes the preliminary steps of a comprehensive website review. The purpose of this is to gather data and compare it with the current knowledge of your industry and competitors. A summary of the report provides basic information about your website’s meta tags, content and algorithms. The purpose of this step is to set the stage for the next phase, which is to conduct in-depth keyword analysis and research. Keyword research can reveal valuable research and development opportunities that you may not have otherwise realized.

Keyword analysis reports provide insight into competitor activity and suggest areas for keyword optimization. Keyword analysis tools provide detailed information on keyword searches conducted by your competitors, as well as data on how many of these keywords appear on the pages of popular websites. The goal of this analysis is to understand which keywords your pages are optimized for and why. Keyword analysis reports can sometimes be difficult to interpret and are an essential component of an on-page audit. These reports also provide an opportunity to learn more about what search engines are looking for.

In the second phase of the audit process, we conduct a deep dive search engine optimization audit. This phase focuses on the areas that most directly affect your ranking, such as internal linking structures, page titles and URLs, alternate tag clouds and site maps. In this phase, the SEO team delves deep into the details of optimization research, testing, optimization strategy, link building and link farming tools. The purpose of this stage is to understand how optimization efforts are affecting rankings and identify new trends that might affect future SEO results. This stage of the audit focuses heavily on competitive intelligence and helps you identify opportunities in areas that were not previously considered.

The third and final step in an SEO audit process is to create new strategies to optimize your website for the specific keywords identified in the keyword research. This final step is a summary of what was done in the previous steps, a deep dive into competitor information and a critical review of your overall SEO strategy. While this final step may seem redundant, it is actually a very important first step. Without understanding the competition, your site cannot be ranked for the targeted keywords. This first step enables you to develop new strategies that work.

During the SEO audit, your SEO team will conduct several different types of audits to better understand your customer’s data, user experience and search engine optimization needs. Most SEO audits start by collecting basic data such as user profiles, statistics and site structure. Next, the SEO team will conduct a site audit that closely monitors the performance of the internal linking structure and identifies any errors. Site audit will also look at the quality of the links, the amount of time the links have been on the server and the content the links are linked to. These audits help the SEO team determine the overall efficiency of their optimization strategy.

Another SEO audit is performed against the top ranked pages of major search engines. SEO audits also analyze competitor page analysis, competitor research and competitor strategy. The SEO team will also conduct competitor analysis and competitor behavior study. These audits are performed before the start of the Google Places platform. The purpose of this audit is to gain a better understanding of how users search for specific search engines, how they behave when searching and whether or not the SEO techniques and campaigns used are appropriate for this specific search engine.

Off-Page Analysis – This section of the audit focuses on analyzing how users browse the internet and how they behave while navigating. SEO teams typically perform this analysis using data collected from Google Analytics. The data is analyzed for off-page factors such as meta tags, title tags, keywords and link history. The focus of this section is to understand how users access and navigate the website. This section may also include reports that analyze visitor behavior and exit points from the site.