SEO Audit – Avoid These 5 Problems When Performing Your SEO Audit
A thorough SEO audit will reveal what you need to do to improve the current performance of your website. The title and Meta tag details in the HTML code are important for your SEO. This information provides a short description of your page content. Meta tags are also used by search engines to determine the relevance of your page to a query by showing search results that are most likely to be found by users. The keyword density in the site is also significant. Keyword density affects the relevancy of keywords in search queries.
There are two ways of increasing keyword density. The first way is to over-use keywords, or over-stuffing, the other way is to use keyword density in a strategic manner that helps search engines pick up on relevant keywords. SEO consultants often recommend the latter approach but most agencies and individuals do not.
In an SEO audit, the overall page structure and design are closely examined. Search engine algorithms are constantly evolving and getting more intricate. That means that your pages and SEO campaign need to keep pace. One of those elements that search engines look at is the meta description of each page. SEOs and software developers look closely at the meta description because this is where they get technical details about the contents of a page.
When it comes to search engine optimization, the meta description is just as critical as the rest of your web page content. The content within the meta description has a profound effect on the ranking of your web page in Google, Yahoo, and MSN search engines. Search engines look for relevant keywords in the meta description, and the page itself. A page with no keywords will be ranked lower than pages that have appropriate keywords incorporated into the meta description.
What does this mean for SEO Consultant and clients? For example, if you have a website that sells a digital camera, your meta description should mention the product name, model number, and a few words about what makes it unique. If you do not have this information, and the user searches for the camera online, the search engine will most likely not give your page very high rankings. You will get traffic from people looking for the digital camera but your conversion rate from clicks will not be very high.
This can all be avoided by using proper SEO language in your meta-tags, title tags, headers, and content. Each of these SEO items provides additional information about the page and can provide a good picture about how your site ranks in search engine results. By including relevant keywords in all of these SEO items, the search engine will give you higher rankings. Once again, the importance of page speed cannot be overstated when it comes to increasing your page speed score. You do not want to wait until you are crawling on page one to start increasing your page speed score.
What is an XML sitemap? An XML sitemap is just another way of saying that your web site map contains a list of all of your pages. This list is important for search engines, because each page in your site may contain different meta tags, h1 tags, and other useful data. When you perform an SEO audit, you should look into the proper mapping of each page on your site, just as you would with a traditional sitemap.
Another issue with duplicate content is the possibility of search engine bots picking up duplicate text content and indexing it incorrectly. One of the ways that this happens is when a web page contains the same sentence as another web page. This is obviously a problem, but it is easy to avoid. If you write each web page from scratch (or at least write one new sentence for each page), then you know that you will not include any duplicate words. If you find duplicate words in your content, make sure that you make some changes to your template (and delete the duplicate texts) before you publish your web page.