An SEO Audit is critical in maintaining your search engine optimization (SEO) strategy that results in higher search engine ranking for your website. A good way to figure out what you want to accomplish is to make a technical SEO audit checklist to see how well your page experience is performing. This full technical SEO audit check list to assist you to work through some of most important factors of modern search engine optimization. This checklist provides you with information on the most crucial aspects of your page optimization and the areas that you can improve.
In this first part of the technical auditing process, you will review and audit your site’s meta tags and keyword density. You will also check your site’s sitemap and other HTML code. This part of the process is often referred to as “content audits.” The goal here is to identify gaps or missing links that may exist and to pinpoint keywords that do not appear in keyword density. If you find broken links, misspelled words, broken images or other irregularities on your site, they will need to be fixed before you can begin to focus on SEO improvements.
In this second part of the audit process, you will focus on identifying duplicate content, canonicalization of images and other behavior. canonicalization refers to the process of creating new versions of each individual image, hyperlink or page. Canonicalization involves a process in which you will make note of URL’s that reference a specific image, hyperlink or category page. You then assign a unique numeric value to each URL that contains one of these URLs and create new category pages and images that contain the assigned numeric value.
Duplicate content refers to pages containing the same content but displayed in different locations on the Internet. This is similar to a search engine’s attempt to provide spiders with different versions of the same page. While search engines are capable of detecting the existence of duplicate content, they cannot make an effort to alter existing web pages that contain duplicate content. For this reason, canonicalization is a critical aspect of a technical audit that must be performed in order to improve overall site performance.
Another major problem that can occur during an SEO audit is broken hyperlinks. A search engine’s ability to understand and accurately extract information from a link is essential to the correct functioning of a website. In the case of SEO, many links are used to connect to individual pages on a website, which means that if a link is broken, it could have serious consequences. If a search page is linking to an external page that contains a broken link, then the page that link to that external page might not be able to be found when the user tries to retrieve it.
In the next step of this two-step process, you will need to create a tracking page for each page that was found during the technical audit checklist. This page will allow the client to keep track of how many pages have been installed correctly, as well as how many pages are not working properly. This page will also contain a list of the problems that were found on the specific page, and what solutions were offered for each problem. Because many technical audits begin by examining only one page, a tracking page will allow you to see the results of your efforts on each page. In this way, you can get an idea of the effectiveness of your link building efforts.
After you have created the tracking page, you will need to generate some HTML to place on the page. This will include a title, which will generally be the keyword phrase that was used to locate the page in the first place. There should also be a brief description of the page that will provide insight into the page’s purpose and its content. Creating high-quality pages often requires the assistance of a professional seo consultant or optimization company.
Another important task is testing your page speed. Many site owners make the mistake of increasing page speed without considering an increase in quality of content and keywords. Although increasing page speed does not always guarantee success in search engine rankings, it can certainly help improve your site’s ranking signal. If you are uncertain of your page speed, you may want to hire a reputable SEO company to perform a mock SEO audit.