SEO Audit and Analyzing Your Data
No, an SEO audit doesn’t always help to measure the effectiveness of your SEO efforts. However, if you’re a relatively small site, you don’t need to overdo it at all. Optimizing for the right keywords can still be a waste of effort, especially if there’s other things you need to take care of first.
If you want to save time while analyzing your SEO efforts, then you should get reports from SEO Audit companies instead. SEO companies are well-seasoned SEO experts who provide reports from time to help clients like you. What’s more, they give you the reports in easy-to-read formats so that you can analyze them as you like. SEO reports can provide you with valuable insights on your SEO strategy, organic performance, competitor analysis, and other useful statistics. In fact, some SEO reports can even predict your ROI based on the information contained in the report templates.
You may be wondering why SEO reports sometimes differ depending on your site. The real reason is quite simple – your SEO firm provides you with access to your metrics and keyword research. This information allows you to customize your site and make it as search engine friendly as possible. As such, if your competitors have access to this same information, they may use it to manipulate rankings, which means less traffic and less conversions.
An SEO audit tool helps you check the accuracy of your competitor’s reports. It does this by sending constant queries to the websites in question. If your competitor sends you reports with serious errors in them, then you know that your ranking may be manipulated. Thus, it is essential that your website auditing service provider can send you accurate data from time to time.
A website grader or SEO audit tool also enables you to track back links. This is a measure of how many links you have on other sites. A high number of inbound links will improve your page rank and make it easier for you to compete against other businesses. However, it is important for search engines to see that you really have high quality links. An SEO consultant can send you regular reports on the number of incoming links, the anchor text used to obtain those links, backlink quality score, and other relevant metrics.
Another important metric that a service provider can provide you is a keyword analysis. This includes everything that pertains to your keywords. Some SEO firms have specialized tools to analyze keywords; others use software. A good keyword analysis will tell you which keyword combinations are performing well and which ones are not.
Once you have identified the most effective keyword combination for each individual page, your SEO company can create an effective website analysis. First, they will gather your metadata. Next, they will conduct a keyword search using the specific keywords as the keywords. Lastly, they will conduct a detailed website analysis for each page, identifying areas of improvement and areas that require improvement. From these pages, they can develop custom SEO solutions that incorporate your SEO strategy.
While you work with the SEO consultant, they will use their experience and knowledge to identify your competition and find ways to beat them at their own game. In many cases, your competition is using the same keywords that you are. However, with off-page and on-page analysis, the differences between your pages become apparent. If you’re able to beat your competition at even the most minute details, your business success is bound to skyrocket. You have nothing to lose, so start analyzing your keywords and ranking right now.