What exactly is an SEO audit? An SEO audit or review is simply a thorough look at a site from top to bottom in order to verify its architecture, functionality, and effectiveness. It looks inside the back of the website, examining how all of the various pieces fit together to bring the site to its promise. SEO stands for search engine optimization, which means optimizing a site to make it more searchable by popularly searching keywords on various search engines. That is done through several methods, including placing the keywords strategically throughout the website, making sure it includes them in titles and meta-tags, and using keyword-optimized images and other elements.
But there’s much more to this optimization strategy than just putting a brand new set of keywords onto a page. Each SEO strategy has an end goal, whether it be improving page rank, increasing traffic, increasing sales, or any combination of these things. And each of these goals must be checked off once and for all during an audit. This is because no matter how well optimized a site is, if there are major flaws within the overall strategy, these flaws could prove detrimental to the site in the long run. This is why each strategy must be thoroughly looked into to make sure it isn’t just optimizing one part of the website and leaving the rest to chance.
One of the first things that an SEO consultant or professional will do when conducting an SEO audit is to look at competitor websites to see what they are doing. If they find certain areas of the websites that are doing well, then they will begin to implement similar tactics. This is because in order for their strategies to work, they have to get the most benefit out of each element of their plan. And if they can achieve this with similar tactics, then they know that they have a strong foundation to build on.
Once an SEO firm has identified what their competitors are doing, they will then want to identify and analyze the keywords that are being used. Keyword research is critical to a successful SEO strategy, as this allows them to determine how effective their chosen keywords are. By conducting keyword research, they can identify which keywords will bring in the most traffic and which ones will not. The SEO firm should identify which keywords they think will be effective, but also realize that some keywords will not work well for their business. They need to recognize which keywords they should avoid using.
An SEO firm will then utilize a site tool to analyze their competitor’s websites. When using a site tool, an SEO analyst will use certain keywords to search for sites that have those keywords in their content. This gives them an idea of what content is performing best on their competition. When using a site tool, an SEO firm will also use competitor analysis tools to find out what words are being used to optimize their website. This is important because those words may be key words used by the competitors to drive traffic to their site.
Once the SEO firm has identified what keyword research tools to use, the next step is to create an organic traffic analysis. This analysis will allow the SEO firm to identify which organic traffic strategies are working and what ones are not working. It will also allow them to identify which elements of the website are helping to achieve organic traffic and which are not. This is important information for the SEO consultant to know, because it will allow them to make the necessary changes to increase organic traffic.
Once all of these components have been analyzed, the SEO firm will create a competitive power analysis. This is a report that will identify each of the competitors’ websites and their rankings based on the data they have collected. It will show the competitor’s keyword strengths and weaknesses, as well as how those strengths and weaknesses affect the optimization of each website.
After all of the above analytical steps have been conducted, a research strategy can be developed. This should include a list of brainstorm ideas for each component of the analysis. The brainstorming should include the purpose of each page in the SEO Optimization process, what audience will be attracted to it, what type of content will be most attractive, and what kind of advertising will bring in that audience. Finally, the SEO firm should develop and implement a set of tactics for applying the various optimization strategies to each page.