SEO Audit – An Overview
In this piece we will be looking at SEO Audit and the various techniques that can be used. The first step to SEO Audit is to ensure that there are no competitor reports on any website. Competitor reporting can come in many forms but the most common include Google Analytics, competitor lists from article directories, search engines, social media, etc. If there are no competitor reports on any website it is an indication that the SEO firm has not been active in the search engine rankings. Competitor reports can be a great tool to use as they allow the optimizer to monitor their progress over time.
At the first meeting you must ask the SEO firm what methods they use for organic traffic generation. This includes both paid search results and organic traffic. You should also ask them what methods they use for PPC. This includes such methods as pay per click, cost per impression, or cost per action. At the first meeting you must ask the SEO firm how they determine which method is best for their business. Many times the search engine optimization firm will tell you that you cannot use one method to achieve your goals due to the fact that another method is much more effective.
SEO audit techniques should include both paid search and organic search. It is impossible to have organic ranking without Paid Search Results. This is one of the biggest reasons that SEO audits must occur at regular intervals. SEO firms must be cognizant of this fact if they want to maintain their organic ranking. Paying for inbound links is only one of several factors that go into the relevancy of a web page. It is important for SEO to make sure that all of these considerations around pay per click are taken into consideration.
Once the SEO firm has selected which methods they will utilize for the campaigns, it is important to dive deeper into the data around keywords. You must know which keywords are paying the highest when compared to other keywords. By breaking down the paid advertising by the organic placement, you can begin the process of boosting your ranking. There are several tools available to you when you are looking at keywords, such as Google’s ad words, Overture keyword research tools, and others.
Once you have selected the keywords that will be used for your campaign, you will need to begin the SEO audit process. You will need to begin by looking at the links that will direct visitors to your website. These are known as backlinks. Search engines recognize the existence of backlinks and their value to a site’s ranking. If you have no organic presence, you will have to focus on purchasing backlinks in order to improve your ranking factors.
After you have determined which keywords will be used for your campaigns, you will need to begin the SEO audit process. Search engines will not acknowledge organic traffic. This is because search results are always presented based upon the page rank of each site. Page rank is determined by a complex formula that cannot be easily understood by most people. However, once you understand this concept, it will be easier to focus on improving your organic traffic.
Before you begin to audit sites, you must ask yourself some questions. For example, you must ask yourself questions such as why is my site not showing up on the search engine ranking pages? What keywords do I choose? How many times per week do I submit articles? What do I do with the articles I have submitted?
If your SEO audit concludes that you have made a mistake, then you must determine what you are going to do differently going forward. If you find that there are multiple mistakes, then you must begin the process of eliminating these keywords from your campaign. The most common mistake made by SEO consultants is selecting too many keywords. When you select too many keywords, you limit your optimization to just a few words that are important in the context of your niche. This means that your link building strategy is limited, and the actual optimization of your site and content is much less efficient.