You know when you invest time and money into your website to make it where you need it, but maybe you’re not seeing the targeted traffic you’d like? The real answer to all your troubles, however, is an SEO audit. SEO audits will boost your website s search engine rankings with the help of organic linking and other types of strategic marketing. It also requires that you spend the time to understand how your link building methods work, so that the audit provides you with a deeper understanding of what you are doing wrong. SEO audits are usually conducted by professionals and they involve the use of tools and software that can help you improve your links and increase the ranking of your website in major search engines.
Before the SEO audit is conducted, you and the consultant will create and submit an SEO audit plan. This is a document that outlines the objectives of the SEO audit and includes the plan’s recommendations for improvement. The complete SEO audit tool consists of four main sections which include:
o SEO grader – A special tool that helps you check your seo ranking. An SEO grader is basically a program that allows you to view your website’s rank in different search engines. It shows you the current position of your keywords and key phrases. It also helps you to identify your current ranking strategy, analyze the problems in your seo strategy, and recommends solutions to achieve better ranking in the long term.
o Website Analysis – Conducting a complete SEO audit involves analyzing the number of inbound links, internal page ranking, link analysis, and the content of your website. All these aspects play an important role in determining your ranking in major search engines. During your analysis, you will identify the problems that hinder your progress in achieving high rankings in organic search results. You should also identify the strategies that need to be implemented to address these issues. You can use the website analysis to conduct a complete moz analysis of the website.
o Link Building Activity – One of the most common mistakes of beginners is not monitoring the activity of their link building campaign. There are two types of link building: one is PPC or pay per click and the other is SEO or search volume. Search volume is one of the biggest factors that determine your rank. If there is a low search volume, you will have to work harder to generate higher backlinks.
o Organic Searches – Organic search queries are generally based on the popularity of the keywords used to search. The organic search query gives more weight to quality content than anything else. A high quality content is capable of providing valuable information to the audience that he targets. The target audience of the particular website is more likely to follow the links provided on that site. A well-managed SEO audit program includes link building, keyword research, link building and content optimization. This will help to ensure your success in organic search.
o SEO Toolbars – A well-managed SEO audit program also includes a set of SEO toolbars in order to make it easier for users to access important features such as link building, keyword research, seo reports, and analysis tools. These tools can be customized according to the need of the organization. The SEO toolbar can be used to manage the overall campaign, monitor the campaign’s progress, check the keyword competition and get information on the most popular keywords used to search. Some of the SEO tools also include tools for tracking the Ahrefs traffic. This helps you to manage the number of visitors coming to a particular site and also track the bounce rate.
o SEO Spider – A complete SEO audit program also includes seo spider, a feature that helps in managing the backlinks, tracking the anchor texts used, and analyzing the internal structure of the website. SEO spider can analyze the keywords, the link structure, the internal and the external links, the usability of the pages etc. A complete SEO audit program should always include all these SEO tools to keep a track of the progress. This way, the experts can make any changes that are necessary for the website analysis.