SEO audit is a process which mainly focuses on the implementation of search engine optimization. SEO aims at improving the volume and quality of site traffic from search engines like Google, Yahoo, and Bing. SEO aims at increasing the income earned by a site from advertising revenue in the form of clicks and page views. Search Engine Optimization (SEO) is a form of online marketing where websites, blogs, articles are optimized for high search engine ranking and visibility. SEO audits also concentrate on several aspects which are necessary for successful SEO strategy.
The basic purpose of SEO audit tools is to analyze the present page quality based on several parameters like keyword density, content quality, title optimization, meta tags, content placement, and internal linking structure. These SEO tools help in identifying any missing or redundant information which prevents the page from achieving desired results. SEO auditing tools also include various checks to check the website functionality, usability and accessibility. Besides this, there are several tools which focus only on SEO techniques, such as link popularity, social bookmarking, directory submission, content optimization, and search engine submissions. All these tools can be downloaded free from internet while some are available with a small subscription fee.
SEO audit provides several benefits to an organization. It can identify all unnecessary keywords which are not relevant to the business and can easily be eliminated. It can identify all the duplicate content on the website which is also a source of lost ranking and traffic. Most importantly, an audit can determine the existence of any unnecessary links which waste a lot of time on unnecessary paths. As a result, page rankings can be improved through various methods.
An effective SEO audit tool helps in analyzing various optimization strategies and measures to achieve the desired results in a shorter time span. As compared to traditional search engine optimization methods, it helps to achieve high page rankings within a short span of time. In addition to this, it helps to provide business owners with the necessary tools to maintain the rankings. It also helps to ensure that all the strategies are working for the business and that the website is serving the purpose for which it has been created. SEO audit tools are available in different forms, such as reports, screenshots, cheat sheets, blog posts, FAQs, videos, and RSS feeds.
Search Engine Optimization (SEO) involves various tasks, such as, generating the best key phrases and meta tags, adjusting the alt text for the meta tag, generating the best page titles, heading elements, creating the list of keywords, setting the Meta tag’s visibility and importance, testing for keyword density and other issues, etc. These activities affect the search results of a page and thereby the website’s rank and traffic. The SEO audit program focuses on several components, such as, page content, title optimization, image placement options, internal linking structure and others. SEO Audits help businesses to find out the missing links, remove the duplicate content, and correct the structural errors that lead to lower rankings. In addition, they also look into the alternate representation format options, such as flash and Java.
SEO audit programs identify and eliminate problems, which affect rankings, crawlability, and functionality of the website. One such problem is cross-site crawling, which is a slow way to crawl the web and identify the expected links. This results in over-optimization of the site and can adversely affect its performance. Another issue, which leads to poor rankings is duplicate content. The page contains data that is not unique to the web page, interchanging the data between pages, leading to loss of ranking and traffic.
On-page audit is important to check for misspelled keywords, broken links, SEO friendly URLs, incorrect parameter values, missing images and other meta elements, missing file names, missing links, etc. A complete on-page audit should consist of each and every page of the website for which analysis is being done. Meta tags, meta description, headers, alt image tags, etc. should be checked thoroughly for all HTML pages. Each page should be analyzed for each keyword phrase, using different keyword research tools.
SEO audit ensures that web pages contain relevant and high quality content, with each keyword/phrase contained in the title of the page. Keyword research tools provide data for keyword density, position optimization, competition analysis, etc. It is important to identify weak areas, and work towards improving these areas. For instance, it may be possible to increase the number of on-page elements that contain specific keywords, by including the keyword density in the domain authority field, and including these keywords in the title. In addition, if there are any missing links or keyword phrases, these need to be fixed up. SEO audit also includes checking for duplicate content on web pages.