You know if you constantly work on your website to get it to where you need it, but somehow you’re not seeing the results you’d hoped for? Perhaps you’re not receiving much in the way of traffic or sales, despite spending hours every day working on the site. The simple answer to all your problems, however, is an SEO audit. SEO audits will improve your website’s search engine rankings and bring more traffic, leads, and business to your company.
A simple search engine optimization tool can help you determine what areas of your website need work. You can use your favorite search engine optimization tool, such as Google’s Keyword Tool, to perform a search of your website’s meta tags and key phrases. In order to do this quickly and easily, however, you need to have an idea of the areas of your website that need improving. An SEO audit tool will help you identify these areas with relative ease. It will also help you know which areas you’ve already improved, and which areas need to be improved even more.
An SEO audit tool will give you the opportunity to identify and resolve various issues that may exist within your meta tags and keywords. Some SEO tools have “sis” or “woorank” links, which are used to rate a website based on a number of factors like how popular it is, how many backlinks it has, how many pages it has on the internet, etc. If you have any doubts about the accuracy of a particular link assessment tool, you should look at the SEO audit tool’s customer testimonials. If most customers say that the tool they used was accurate, you’re probably safe to use that tool. Otherwise, it’s time to start thinking about finding a new service provider.
SEO audit services will usually include two aspects. The first phase deals with link analysis in search engine friendly schemes. This requires looking at what directories are linking to you, how often these links are working, and what anchor text is being used. This step alone could save you hundreds or even thousands of dollars over the lifetime of your website. Fortunately, there are several tools available to analyze link juice in your website, so you should easily be able to identify links that aren’t working.
The second aspect of this process is a bit more involved. SEO tools are designed to allow webmasters to identify the best way to optimize each element of their site. For example, there are some webmaster tools that allow you to analyze where on the web your strongest link points. There are others that tell you where your weakest link points, as well. A combination of these tools will allow you to identify the best way to increase your link juice on your best pages.
SEO audits are useful for several reasons. Firstly, this kind of analysis can tell you exactly where your problems lie, what components need to be improved upon, and which keywords you should be focusing on. This information allows you to make the necessary changes before your page ranks take a nosedive. Also, it will give you a good idea what your competition is doing, allowing you to think strategically about how you can be better served, as well.