What is SEO Audit? SEO Audit is basically the process of analyzing a web page for key performance, page design, usability, SEO opportunities, and page layout for increased search engine optimization (SEO) in the internet. Many online businesses are benefiting from the increased online traffic that can be gained through SEO. There are many factors that contribute to an increase in the SEO performance. A good SEO audit will pinpoint these factors through a thorough search of page elements.
Keyword density It is vital that the keyword density is at least two keywords per every 100 words on a page. This keyword density requirement is the same for both search engine optimization and meta-tags. Having this requirement is a significant factor in page optimization. Dense keywords are a major determining factor when optimizing content, thus they play a big role in SEO audit.
Web page experience When a user enters a web page, it is through the user experience that the visitor is able to determine the presence of a website. Search engine optimization requires a page experience that is keyword rich. The more information and keyword rich text on the page, the better. A user should have no trouble navigating between pages, because the page experience is easy to understand and search engine friendly.
Visual content SEO works by increasing the presence of high quality and visually appealing content on the web page. Search engine users always look for visually appealing and user friendly websites. Therefore, it is very important to optimize content to improve search engine rankings. Most companies that perform SEO audits focus primarily on keyword density and visual content. Both of these components are as important as keywords. Both can be a determining factor for the relevancy of a page to a search query.
On-page SEO In a traditional SEO audit, it is usually impossible to determine the on-page SEO factors that determine relevancy. However, due to advances in technology and more thorough analysis, on-page SEO elements have been pinpointed as being a large factor in determining ranking success. Because these factors are not easily detectable, there is no substitute for a comprehensive on-page SEO audit. It is a tedious and painstaking process that requires a determined professional who will not settle for anything less than superior on-page seo results.
Keywords The primary goal of on-page SEO is to increase visibility to the target audience. Therefore, it is essential to implement strategies to ensure that key phrases are integrated throughout the content. The content must also be optimized with the use of keywords to ensure relevancy. A company can choose to optimize either the homepage or a page within each individual page to maximize its chances of achieving desired results.
Search Engine Results The top goal of any SEO audit is to achieve a top search engine result ranking. In order to do so, the page content must be made to match the keyword density of competitors. For example, if a keyword appears ten times over the top ten results on Google, it is obvious that it has a significant effect on the quality of traffic that a page receives. It is important to remember that search engine results reflect popularity, which is tied to high-quality keywords.
Meta Description As mentioned above, the meta description is a very important SEO factor. A good example of a meta-description is “The first sentence of the meta description should mention the title of the page and the key keywords.” Meta descriptions provide insight about the page structure and provide search engine optimization opportunities. Another important aspect of meta descriptions is keyword usage. In order for a page to appear in the SERPs it should contain at least one keyword. Other important aspects of meta descriptions are page titles and urls.