SEO As a Thought Leader
You may have heard the term SEO several times before, but may not know what it means. The best way to find out what SEO can do for you is to get some advice from someone who has knowledge of the topic. If there is no one you can ask who knows what SEO is and what it can do for you, then look for some information about SEO. Search Engine Optimization (SEO) is important in every aspect of running an online business, not just to increase web presence. There are some situations where SEO might not be needed:
If your site is not supposed to be found. Search engines are constantly crawling the internet to find new websites and updates. The bottom line is that if there is no real chance that the page will be listed on a SERP (search engine result page), then there is no real benefit to optimize for that particular keyword. SEO is basically the process of increasing visibility to a search engine by creating highly measurable user experience. It’s been said that “if it ain’t broke, don’t fix it.” So if your goal is to increase your web presence and get more sales, then SEO might not be what you need.
Increasing targeted traffic. As with any other type of marketing, your SEO strategy must be built around highly measurable user experience in order to be successful. If you aren’t targeting highly measurable prospects, you aren’t increasing targeted traffic to your site. Think about it, if you are a thought leader in your industry and you want people to visit you, would you waste your money marketing to those who likely won’t buy what you are selling?
If you aren’t targeting those who are most likely going to buy what you are selling, you aren’t providing targeted traffic to your site, which diminishes your return on investment (ROI). A great way to improve visibility and increase targeted traffic to your web presence is through Paid Search Marketing. Paid Search Marketing consists of paying search engine marketers to place paid ads on search engines. When someone searches for your niche, the PPC ad you’ve placed will show up as a sponsored result. You can choose how much money you are willing to spend on paid ads and generally have a much higher ROI than if you just advertised in organic search results.
Paid Search Marketing also provides a highly measurable experience through user experience. When people are searching for information the first thing they do is open a browser and search for the keywords they are looking for. It doesn’t matter if your website shows up at the top of the first page or not, what’s important is that searchers see your ad, know that they can click through to your website and hopefully do what you want them to. Ads with good copy, compelling headlines and keyword rich content can help achieve this goal.
From a user perspective, it’s important to offer something of value for free in order to motivate users to want to return and possibly purchase your products or service. This is the reason why paid ads are so effective in improving your SEO rankings. They give your potential customers a free incentive to go to your site. For example, if you offer a free eBook or report as a download, the user will likely be more inclined to download it and take the time to explore your offerings further.
Another way to improve your SEO ranking is through the process of buying in. There are two types of buyers: those who are ready to buy and those who aren’t. Those who aren’t ready to buy can still benefit from your marketing channels, but you may need to work a bit harder to make sure that your offer is compelling. For example, if you’re an affiliate marketer, you have likely discovered that many potential customers just aren’t willing to make that initial purchase to get your product. If you’ve optimized your landing page for those who are ready to buy, you will likely find a greater conversion rate.
If you’re a relatively new online business, you may find that it is necessary to wait before implementing full SEO into your strategy. SEO isn’t a one time investment that can pay off immediately. You should be prepared to work hard for several months, if not years, to make sure that your efforts are beneficial. If you stay the course, you will be a thought leader in your particular industry and you will enjoy great success in the future.