SEO Advice – What’s New In Google SEO?
It’s time for another SEO Update! This time it’s serious. It’s time to dig in and implement changes to your site that will bring you the results you want. The last SEO Update addressed only the keywords you’re using. This time, let’s discuss the topics that impact every other aspect of SEO:
Google has just announced two new key Takeaway topics for the coming year, and they are very important to your SEO efforts: The Panda Update and the Google Deep Update. Both updates affected many SEO experts, as some saw major SEO gains while others lost rankings. So how do we apply these changes in our own SEO practices? Here’s a great how-to from a successful online marketing agency that incorporates all the important topics and figures into one cohesive update:
Google Panda & Google Deep Updates: The news revolves around two new features from Google. The first major update addresses how Google can measure your site’s page rank. Google has always had the rank it uses to determine where your website should show up in their search results. Google’s new measure focuses on the quality of your links, rather than how many of them Google can see on your site. This includes organic search traffic and external links as well.
The second key takeaway is whether or not SEO professionals should consider Google’s latest update as a success or failure. Some SEO experts have already started making contingency plans to improve their ranking after the update. Others are waiting for the results to show in the organic traffic results. Many SEO professionals feel that the update could have long lasting effects on their client’s organic traffic and their online business overall. The key takeaway here is to look at how Google measures your page’s rank and if you do notice a noticeable drop in your client’s rankings, what’s your survival plan?
In Google’s words, they are looking at “keywords in common” in each search query. When these keywords appear in Google’s SERPs, they are called “hits”. Google’s formula for calculating the number of hits is known as the Number of Commonly Used Keywords (NVPK). Google has said that changes to the way their algorithms work will likely cause fewer NVPK’s in future. If you’ve looked at Google Analytics’ keyword statistics, you likely noticed that the drop in SEO rankings happen to be concentrated in certain areas. These include the top 10 results for each of the SEO keywords that you use on your websites.
With Google saying that they will continue to make improvements to their algorithms, this means that SEO professionals will need to work on maintaining their quality content and ensuring that their websites rank well for these terms. It would be beneficial for SEO professionals to continue to focus on providing quality content around important keywords and to continue to make improvements to their websites. If you look at the statistics for the last few months, you do see a noticeable drop in rankings in some SEO keywords, which include social media, videos, images and more. This is a trend that most SEO experts agree upon though; with Google making more changes in the near future, it might be best to focus your attention on creating quality content and optimising your website for the specific search term that you’re promoting.
SEO Researches conducted by the likes of Google and Yahoo show that Google’s core update had a minimal impact on ranking algorithm changes. This means that you don’t have to worry about following Google’s updates closely and you don’t have to wait for Google’s actions to take their effect. Many SEO professionals have started to use Twitter to keep an eye on the progress of their websites and also to analyse their sites for any changes that may occur. SEO Researches have shown that Google’s actions do not necessarily have an impact on ranking factors, but if you want to keep your organisation’s standing stable and improve your online visibility, you need to have your SEO professionals monitor your progress and report any changes made to your website.
If you want to know more about the results that Google’s latest update brought about, or if you just want to stay abreast of the current trends in SEO, you can follow Google news on Google+ or Google Buzz. Google news is still in testing but if you’re part of the Google team, you’ll be able to sign up for the beta version and start sharing your thoughts and opinions about the new features that Google has implemented into its Search Engine Optimisation algorithm. Google has also announced that it will be rolling out the news across all Google verticals across its websites, so you should keep an eye out for any content that you find interesting and relevant.