SEO 101 – What Is SEO?

If you have been on the internet for any length of time, chances are you have heard of SEO 101, or at least have heard of some of the terms and tools involved in it. SEO stands for search engine optimization and is about increasing your page’s ranking in the results of searches done by potential customers. Learning about SEO and its various strategies is what makes this tutorial important for anyone looking to optimize their website.

SEO 101

When it comes to SEO, there is a lot that can be learned and absorbed with just a few hours of tutorial time. There are some basics that anyone can learn that will help them optimize their website. This tutorial teaches these basics through written and video tutorials. SEO 101 does not have to be hard, but having the fundamentals down before starting will make it easier to complete the process. By learning what is important to know in the beginning, it will be possible to optimize your website without too much trouble.

The first thing that SEO 101 talks about is search intent. Search engines give ranking to web pages based upon how users “think” they would like to find the information they need. For example, a user searching for a particular product might enter in the word “apple” into the search box. If the search results show a number of search results where the words “apple” and “apples” appear more than once, the page is likely to be ranked higher. In the same way, pages that contain the words, “blue” or “green” may rank lower.

Another aspect of SEO is building links. Sites that contain keywords are said to possess “backlinks.” These backlinks are websites that contain positive information about the page being linked to and that offer a link to the page. SEO experts believe that sites that receive a large amount of inbound links are more likely to be successful in ranking higher in the search engines.

The third topic that SEO 101 focuses on is off-page optimization. Off-page optimization involves things like keyword density, meta tags, site navigation, internal linking structures and off-site factors like title tags and h1 tags. In order to rank well in the search results, it is important to build in-bound links to a web page. Other off-page factors that can help a page to rise in rankings include keyword placement within the page content, use of headings and keywords throughout the text.

On a final note, SEO 101 also mentions in depth about what to do to optimize your site content. This includes creating a unique content, optimizing image placement and proper formatting. Along with keywords, images that are properly optimized and placed appropriately in your site content can boost traffic and increase rankings. This is also best done with the use of keywords.

Overall SEO 101 can be a fun and exciting learning experience. While it may at first seem like every single topic is new and impossible to understand, once you grasp the principles, it becomes easy to figure out what the search engines are looking for, and how to rank well in them. Once you learn what the search engines are looking for, and what you can do to improve your site’s rankings, it is quite possible that you can get on top of the search engines quickly and effectively. With this knowledge you can ensure that your business gets noticed and you can rise to the top of the search engines quickly and effectively.

SEO 101 can benefit your website by providing you with the knowledge you need to rank well in the search engines. This knowledge does not have to be difficult or take hours of work to put together. The best part about SEO is that it does not have to cost much money. There are some great free resources available to teach you the basics of SEO. These tools will not only benefit your website, but will save you money in the long run as well.