SEO 101 is an excellent online tutorial which teaches you all the big SEO secrets and tips available today: keyword research, content optimization, and link building. SEO 101 needs to start with you realizing that search engines no longer work that way. Search engines used to reward long tail keywords, but they have recently changed the rules to penalize websites for keyword stuffing and keyword marketing. In fact Google has even stated that they will cut the rankings in half for any site that is keyword stuffed.
If you want to stay in the game and compete with the very best you have to be willing to learn new strategies and apply old ones in new ways. You must keep your SEO strategies fresh because search engines are always changing their algorithms. The only constant is change. This means you need to learn how to be flexible in your SEO strategies so you can adjust as the search engines change their rules. SEO 101 will teach you the importance of staying current with the changing search engine trends.
A great tutorial should focus on keyword optimization techniques and keyword research. Keyword optimization refers to optimizing your website so that when a user types in a search term that coincides with the keywords in your website’s title and description, you should have a high chance of appearing at the top of the list. For example, if your website’s main keyword is “fishing”, you want to design your website and articles so that whenever someone searches for “fishing” or “sailing” or something along those lines, your site should appear in the search results. This is called on-page optimization and this tutorial will discuss it in great detail.
On the topic of keyword research, this is one of the more important SEO strategies and you will learn quite a bit about it through SEO 101. Keyword research is an essential part of any online marketing campaign, particularly for higher listings in Google’s search results. Keywords are phrases people type into Google’s search bar in order to find what they are looking for. You may choose to rank for a wide range of keywords or you may choose to target specific keywords. It really depends on what you are after. In this tutorial you will learn about the importance of doing keyword research and why it is an integral part of all SEO campaigns.
One of the most important strategies for higher SEO rankings is article marketing. SEO 101 will show you how to write quality articles that are also informative and full of information. This is actually the backbone of many search engine strategies, and if you can’t write articles that satisfy these criteria, you won’t achieve the success you’re hoping for. In SEO 101, you will learn about article submission and directories and how you can use them to increase your SEO rankings. This is an important lesson in search engine optimization that you shouldn’t ignore at all.
Another important strategy for higher SEO rankings involves using keywords in URL names. URLs are used to give web pages a different address from the one they’re connected to the domain name by. URLs are important in SEO, but not so much that you should neglect learning about them. You may be tempted to use a URL shortener, but in this tutorial you will learn why this is such an important strategy.
There are different strategies that can be used for link building. Article marketing, backlinks and blogs are all important to the success of a search engine campaign. In this tutorial you will learn about the importance of each of these as well as why you should focus on them. It is also important to remember that you shouldn’t just build links randomly; you need to carefully select those that are relevant to your website’s objectives.
As you progress through SEO 101, you will begin to understand what makes search engines tick. One of the most important factors that search engines use to determine page rankings is search trends. Search trends are changes in the volume or nature of web pages found on popular search engines. These are called “spiders” because they search for patterns. Learning about search trends can tell you what types of keywords are being searched the most, which ones are being used the most, and which keywords are most competitive.