If you are not familiar with the terms SEO 101 then you might be scratching your head trying to understand what all the fuss is about. SEO, or search engine optimization, is a crucial component of internet marketing. With the correct use of keywords and key phrases on your website can get your site ranked higher in search results. In fact, it is the most important factor in determining your page rank. The more your site is ranked higher, the more traffic you will receive and the more potential customers you will have.
Search engine optimization revolves around the techniques used to get your site noticed by potential customers. There are many different ways to accomplish this goal and one way that many people do not consider is using strategic placement of keywords and key phrases on their websites. Why is this so important? Well, the more visible your site is to customers the more likely they will click on your links. The more clicks you have on your links, the higher your page rank will be. This is why it is so important to know how to optimize your pages for the search engines.
Another strategy is the use of link building. Link building is an important ranking factor that should be a part of your strategy for what is it and why is it so important? Link building allows you to create and build relationships with other webmasters who may have a similar market niche as yourself. Link building takes time and effort but it is one of the best strategies for what is it and why is it so important ranking factor for search engines.
Another strategy for search engines optimization is off page optimization. This means optimizing your website for the search engines. This is often overlooked by most people. In order to optimize your website for the search engines, you need to learn about what is it and why is it so important.
Keywords are the words or phrases your visitors are likely to enter into the search box when looking for what is it and why is it important? Well, your keywords will determine how “qualified” your visitors are when they do the search. Your landing pages and your title will also determine your keywords. It is important to have targeted keywords in your title, your keywords in your landing and on your homepage. If you don’t target these keywords, chances are your site is not targeted for your audience.
Meta tags and internal linking are also SEO factors. These SEO elements tell the search engines what your site is about. Meta keywords and internal linking tell the search engines what your site is about in a nutshell. These SEO factors are very important and must be utilized in order to get the best possible ranking. If you don’t utilize these SEO elements, then you are losing money and traffic to your site.
There is also a popularized method known as back linking, which is basically just an extension of internal linking. Basically, you use other sites for back links so that if someone clicks on your link, they land on another site that may have a relevant link to your keyword. In order to optimize your site for this method, you need to research the best back links, and there are several tools out there for doing just this. I would recommend researching Google’s Keyword Tool in order to find the best back links for your site.
As you can see, there are many different SEO elements that you must incorporate in order to get to the top of the search engine rankings. It is important to understand that these elements take time and effort to master. If you do not have the time or don’t feel comfortable attempting it on your own, it may be wise to use a website or blog that is dedicated to teaching you all about search engine optimization.