Search Engine Optimization – What is It?
Search Engine Optimization (SEO) is basically the procedure of enhancing the volume and quality of site traffic from major search engines like Google, Yahoo, Ask Jeeves, AOL Search, Bing and MSN. SEO aims at free, unpaid traffic and not paid, targeted traffic. This is different from PPC (Pay Per Click) which aims at paid, targeted traffic only. PPC also promises visible traffic and improved ranking in search results. However, with SEO, you need to pay only for those visitors who are actually interested in your site.
There are two basic types of SEO techniques – whitehat SEO and blackhat SEO. Both have their own advantages and disadvantages. Whitehat SEO methods guarantee quality results from organic searches, whereas blackhat SEO manipulates search results to achieve some desired results. Both have their own advantages and disadvantages.
White hat SEO methods are more time consuming and expensive. Organic searches take a longer time to deliver quality results. They also guarantee that rankings will be consistent and remain at the same positions forever. Organic rankings are affected by various factors like keyword density, website content quality, back linking structure and other factors.
This means that there is a need to continue to apply these techniques continuously to get better rankings. It also requires high commitment and dedication. A good SEO firm will constantly evaluate their strategies and work towards better rankings. However, in the long run, it will take more effort and time to get better rankings in the long run.
Organic SEO is less costly but not as time-consuming as white-hat SEO. Organic SEO techniques guarantee a guaranteed SERP (search engine result page) increase and consistent rankings over a specified period of time. However, the costs involved may be more. You can get higher rankings with less money and effort, but you can’t get higher rankings with any amount of money or effort.
Another advantage of organic SEO techniques is that you don’t have to put up with pop-ups, banner ads and other such annoying advertisements. Organic SEO techniques guarantee that your site will be entirely invisible to pop-up advertising. These methods are also preferred over white-hat SEO because they guarantee organic results and consistent rankings.
However, even with proven organic SEO techniques, you may still face some challenges when it comes to getting good rankings in major search engines like Google and Yahoo. Organic SEO has been known to take time to produce visible rankings. Also, you have to keep correcting and improving your web pages and content because the updates and changes are done periodically to make sure that your site stays relevant and up to date. Lastly, doing SEO in a wrong way can cost you. There are many ways to go about the SEO process, but you must keep in mind that it is not possible to do without employing SEO techniques.
If you are still working on learning the ins and outs of SEO, it is okay to use organic SEO techniques until you know everything about search engine optimization. However, there are a lot of tools and software programs that will help you understand how to do SEO the right way. It is also important to do some research before you start doing SEO.
It is an essential part of search engine optimization. One of the first things that SEO companies will do is to get you keyword lists so that they can provide you with the right keyword phrases that are searched for often and most often by Internet users. In SEO jargon, these keyword lists are called “content”.
SEO companies will use these lists to create articles and web pages that will be relevant to your target market. For example, if you own a website that sells jewelry, then the keywords that you will need to target will be necklaces, earrings or bracelets. The search engines will find these keywords as matches and list them in the search engine results.
However, in SEO circles, there is controversy about whether these techniques are actually ethical or not. Some people argue that SEO is too complex and unethical to practice. Others are against any type of internet marketing techniques that uses black hat techniques. SEO companies argue that their techniques are ethical and that it only makes sense to pay for good keywords that are more likely to be used. If the techniques are abused, they say, the search engine rankings of legitimate websites will suffer and this will hurt the overall credibility of the Internet.