As an avid news-sEO individual myself, was excited to get peers’ opinions on the latest Google update: will this affect SEO rankings? Will it increase or decrease search engine traffic? How will it impact SEO in general? Many SEO enthusiasts across the globe are scratching their heads over the new Google updates. Here is a summary of the most important SEO topics that need to be addressed to ensure better SEO results for your web pages:
Google AdSense updates: This one may be a turning point for the SEO community. Since Google AdSense has been around since 2021, it surely has seen many updates and improvements. For example, they introduced targeted ads which can be clicked by relevant users (similar to Google’s personal ads). This Google update improves the user experience of users searching for relevant content on the Internet. Other SEO experts chimed in that they have seen an improvement in Google AdSense click through rates. This will certainly provide much-needed SEO value for those websites that haven’t maximized AdSense revenue sharing.
Google Newsroom redesign: Most SEO experts agree that the introduction of Google Newsroom is a step in the right direction for the search giant to improve user experience. However, some SEO experts are not so happy about the redesign as they feel that it lacks relevancy. According to them, a good way to gauge the potential impact of a change like this is to first analyze how you use the existing Google Newsroom and compare it with the new Google Newsroom.
SEO core update: The second major update from Google is the core algorithm update. The release of this update affects all SEO strategies, such as On Page Optimization, Link Building, URL Relevancy, Meta tags, etc. The algorithm update by Google comes one month after the unsuccessful Google Panda updates. Many SEO professionals had predicted that Google might ditch the natural ranking system and use A/B testing to determine page rank. Although, Google has stated that they have discontinued the practice of A/B testing, yet, many SEO professionals are speculating whether this was just a misunderstanding by Google.
According to experts, this search engine update will surely bring about many changes in SEO. Nevertheless, some SEO experts are hopeful about the long-term impact of the update. One SEO professional said that the update has the potential to strengthen the ranking of websites that are proven to have high traffic volume. Meanwhile, others believe that this algorithm change will only enhance website ranking rather than the overall quality. However, the bottom line is that Google is constantly analyzing the various factors affecting its search engine results pages and updates its algorithm accordingly.
In conclusion, this quick SEO update covers the major points discussed in the previous part of this article. It shows that Google is still determined to implement its long-term strategy of providing its users the best search experience by continually improving its services. Although, many believe that Google will ditch the “Google Home” feature soon, it is looking forward to the broader core update, which is expected to be released in the second half of this summer.