Marketing is the lifeblood of a business. It generates customers and leads, helps build a reputation, and ensures sales. But just like any other part of a business, it has to undergo a lot of changes in order to survive and stay relevant in today’s evolving marketplace. If you want to make your marketing plan work effectively in the coming years, it’s important that you understand the current market trends and how they impact your strategy. Here are the latest statistics on digital marketing trends:
In 2021, there will be more connected people than ever before. In fact, there will be more mobile phones with Internet capabilities than there are Internet users. Digital marketing will become the norm. Therefore, marketers need to embrace new techniques to connect with their target audience. Trend topics in digital marketing will include:
Mobile apps are the way of the future. In this year’s Trends in Marketing, there will be more and smaller apps, which can be found on smartphones and tablets. It will be critical for digital marketers to create apps that cater to specific needs of their target audience. These will be the best marketing strategies for those businesses that can build an engaging user experience. Apps are expected to hit the Top 5 of the Trends in Marketing in 2021.
Social media is one of the hottest business online trends of the future. It has provided a great way to connect with consumers and increase conversion rates. To grow your business online in the coming years, you’ll need to learn how to tap into the power of Facebook, Twitter, and other social media outlets.
Google Voice Search is the next generation of mobile marketing. With over 53 million downloads, there are many in the marketing industry that are excited about Google Voice Search. Voice Search makes it easy for mobile users to search for information. With this powerful service, marketers can not only grow their customer base, they can also increase profitability. With Google Voice Search, marketers will be able to build brand recognition on the go.
The next wave of digital marketing statistics will be centered on content marketing. Content marketing is a way for companies to promote their brand using professional writing, videos, podcasts, and social media marketing. Because there is such a growing demand for informative content, there is great potential for success. Today, there are more than 1.3 billion articles on the Internet. If content marketing can gain traction and continue to grow, it will have a significant impact on the trends in marketing in the future.
In addition to content marketing, another important tool for the marketing manager is guest blogging. The guest blogging strategy can help the marketing manager to create a strong online presence and generate buzz around a product or service. It also allows for the marketing manager to acquire new clients and gain valuable backlinks. When implemented successfully, guest blogging can do wonders for a business’s reputation online. It can also provide an incredible amount of insight into how to best reach out to your target audience.
Marketing online with Google is a complicated process. Because the Internet has a wide variety of users, search engines continually update their algorithms. However, if a marketer can master one strategy, it can be a key to their success. This is called search engine optimization and can be one of the most important factors when it comes to marketing with Google. With online shopping statistics being a major part of Google’s success, marketers must become proficient at understanding how search queries work. SEO experts use every tool at their disposal to help their clients improve their Google Places, Google Search, and Google Webmaster Tools accounts.