Search Engine Optimization (SEO) refers to the process of elevating the quality and volume of site traffic from organic search results. Simply put, you could boost your site’s traffic simply by making your pages quick indexed, often instantly by search engines. This tutorial is going to cover everything you need to know concerning SEO. Specifically, we’re going to talk about “organic search results,” “organic search engine results,” “keywords,” “content,” “headlines,” “search terms,” and “SEO friendly content.” By the time you’ve finished reading this article, you’ll have an advanced understanding of what it takes to obtain a higher ranking on Google.
In basic SEO terms, organic search engine rankings are determined by two things – keyword phrases that are highly searched, and content that are optimized around those keywords. Let’s take a look at each of these individually. In general keyword phrases are researched using an external data set; that is, users are asked to input their searches for a particular topic. After which, the results are analyzed. Keyword phrases, then, are the phrases users search for.
The process of choosing keyword phrases then, is determined by both internal and external factors. On an internal level, we look at existing keyword usage trends and meta tags. From an external perspective, we rely on user research data and competitor analysis. To better illustrate how these two factors work together in search engine optimization, let’s briefly examine how keyword phrases are ranked according to a common ranking metric.
Google uses two main approaches to ranking sites. The first is called PageRank, which is named after the company that devised it (Google Inc.). The second is called PageRank Comparisons, which compares the PageRank results of various competitor websites. According to Google, both of these factors are important in determining a site’s SEO status. However, PageRank Comparisons are given higher priority when calculating page rankings than PageRank itself.
Both of these main PageRank calculation methods share several common characteristics. They use matrices with a few basic columns where each cell contains one or more relevant statistics about a website. The statistics themselves are called PR, a measure of user experience (the number of unique visits, the highest PR value, and so on), and the Page Rank value (which combines a measure of user experience and site speed). A good example of a PR calculation is the Google Page Rank calculator. The formula used to derive the Page Rank value is somewhat complicated, and it is this complexity that makes it difficult for non-technical persons to calculate the Page Rank of their site.
Another important principle of search engine optimization is that the text should be placed only where it will be seen, and that it should be in an area that makes sense to humans and can be understood easily. This principle also applies to the use part of a page title, as the use part is what distinguishes between high quality pages and those that are simply page titles with no substance. Thus, text placement becomes important in search engine optimization. However, the use part should not be the entire page title, but rather only a fraction of the page title, preferably just before the closing quote.
An important principle of SEO is called “page quality,” which means that a site’s page experience has a major impact on the rankings that it receives in the search engines. A quality page experiences a steady flow of new content, it has a pleasant user experience, and it has a well-designed layout. Search engines tend to look at page quality in terms of a “quality score” instead of individual keywords. Thus, even if a site contains many keywords, if its page experience leaves users feeling like they have gone to an ordinary bookstore and come away from it without any particular advantage, the page might not “relevance” to the keyword or keywords chosen.
In order to increase the value of their page experience, search engine rankings can be improved by optimizing them according to the principles of SEO. However, because each individual user has different requirements, this does not mean that search engine rankings can be improved in the same way for everyone. Each page will need to be evaluated on its own, and the methods of optimization will need to be individualized to each page. Moreover, there are certain factors beyond the control of a webmaster that need to be taken into account in order to make the optimization work to benefit a website. These include content quality, the amount of link building done for a site, and the user experience itself.