SEO is an off-page optimization technique that search engine bots (spiders) use to index your website. The purpose of this off-page SEO is to rank your website higher in Google, Yahoo and MSN. Off-page SEO just tells Google what others consider to be relevant to your page. For instance, if you have many valuable links pointing at your page, search engines will automatically assume that you have great content. If not, why would they waste their time linking to it anyway?
Keywords, also called meta tags, describe a word or phrase and serve as information for Google and other crawlers. It tells the crawler exactly what the page is about and where it links. So, keywords and backlinks are extremely important for ranking high in Google. But to optimize your webpages for better ranking, one should only use relevant keywords. The use of irrelevant keywords and misspelled keywords are penalizing tactics for lower ranking.
Keyword research is an essential part of off-page optimization. It is vital to know exactly what you want to say in your webpages so you can rank higher for that keyword. This is called keyword optimization. In fact, many techniques of SEO are based on keyword optimization.
Off-page optimization using keyword optimization will not only allow you to rank higher in Google, but also in other search engines. One way to optimize your webpages for other search engines is by creating thematic keywords. For instance, you can create your own thematic keywords and related keyword phrases such as “home-based business”, “home-based career”, and “work from home”. This will help you rank better for those specific keywords. You can also use thematic keywords in your meta tags and title tags; however, these tags are considered a “custom” part of your website that cannot be duplicated in any other website.
One of the most important strategies of SEO involves link building. Link building strategy includes internal and external links pointing back to your site. This process also involves using directories, blogs, and articles; but internal pages have the highest SEO value because search engine optimization is directly linked to internal pages.
Another SEO technique used to rank high in Google and other search engines is to do keyword phrase analysis. Analyzing your SEO strategy is an important process that you must implement for better rankings on Google and other search engines. If you don’t have a clear idea on what you want to achieve, you may end up doing what your competitors are doing. For instance, if your main goal is to rank top 10 for the keywords “cell phone,” “iphone,” “laptops,” and “tablet,” you can make a lot of money just by doing keyword research.
If you are not familiar with off-page seo methods, off-page is the next SEO technique that will help you rank higher in Google search results. It doesn’t really matter which SEO techniques you use because they all have their own benefits. However, internal page rank is one of the most important aspects of SEO. Internal page ranking involves linking analysis, keyword research, and testing; and the most important part is testing because the SEO firm should always check for changes.
A good SEO firm should also conduct a backlink analysis that is based on keyword phrases that are popular among online users. Backlinks are incoming links from other sites to your own website. There are two types of backlinks: natural and unnatural. Natural backlinks are helpful because it improves your popularity in Google search engine giant, whereas unnatural backlinks are harmful because search engines see them as spam.