The secret of any successful business is the unique combination of on-page and off-page search engine optimization. If you can achieve this balance with ease, you’re well on you way to driving traffic to your site and increasing your revenue. Search engines reward those businesses that are able to successfully deliver a well-optimized website and a high level of page experience for visitors. Here are some basic fundamentals that you need to understand.
On-Page Search Engine Optimization Fundamental One of the key fundamentals of on-page search engine optimization is about making sure that you have a site that is optimized for the search terms that your customers are searching for. For example, if you sell kitchen appliances, you’ll want to make sure that your home page is optimized for “kitchen appliances” or “kitchen tips”. This chapter two drill down into more depth regarding on-page optimization so you can start implementing the recommendations in chapter one. The final result will be higher rankings and higher organic traffic.
Chapter Two: Fundamentals of Higher Ranking Search Engine Optimization This chapter presents some of the foundational knowledge that you need to understand in order to start implementing proven strategies for higher ranking search engine optimization. We’ll look at content relevance, keyword density, site architecture, meta tags, ALT tags, title optimization, directory listings, keyword competitiveness and on page elements like alt image tags and keywords phrases. There are a few other lesser-discussed topics in this portion of the book as well, but these chapters will get you started and give you a solid foundation for implementing the recommended strategies for higher ranking. By the end of this chapter, you should be able to understand how to use some of these recommendations to improve your SEO strategy.
Chapter Three: Factors That Influence Search Engine Rankings This chapter focuses on some of the factors that can affect your SEO positioning and performance. One of the more important factors related to search engine optimization is keyword competition. You’ll learn what a competitive keyword is and how it impacts your rankings in Google, MSN, Yahoo! Search and Bing.
Other topics include the rules about keyword stuffing and what a no-brainer when it comes to building links. Also discussed are the different methods for increasing your link popularity, why article marketing works, what makes a website popular, and the benefits of RSS feeds. You’ll also learn the importance of creating a great website design, and what things to avoid when optimizing your website for the search engines. After reading this book, you’ll understand what to avoid when implementing some of these strategies for higher ranking.
The book concludes with a brief look at the fourth strategy, which is to use off-page techniques for higher ranking in the search engines. Chapter four discusses off-page techniques, such as using directories, blogs, and web 2.0 sites to get higher search engine placements. It also goes over the latest trends for off-page strategies. Finally, black hat techniques, such as keyword stuffing, are discussed, as well as some reasons why black hat practices may not be the best choice for your business or personal needs. While this book definitely covers all the topics related to search engine optimization, there is definitely more that you will want to read about if you are looking to master how to manipulate search results to improve your bottom line.