Search Engine Optimization Basics
If you are new to Internet Marketing or have just started your marketing campaign, you may have come across the term “Search Engine Optimization.” Search engine optimizer is short for search engine optimization, also known as SEO. Search engine optimizer is basically a set of techniques and tools which help your site rank higher in search engine result pages, thus driving more web traffic to your web site and hopefully more profit. So what is Search Engine Optimization (SEO)?
Search Engine Optimization is usually performed by a company or a freelance SEO specialist who is also responsible for other areas of web promotion. Basically, SEO helps your web page to get listed higher in the result pages of search engine search. The higher it is placed, the more visitors it will receive. It is important to remember that your web pages are the number one online sales tool for any company. If you want your web site to be noticed, then SEO is definitely the answer. It’s better to use SEO as a way to enhance your current product rather than just using it as a way to sell your product.
There are three primary methods used in search engine optimization services. These are on-page optimization, off-page optimization, and keyword optimization. On-page optimization refers to the overall design and construction of your web page. In this method, there is the need for a great amount of research into the target market. Everything must perfectly fit with the company’s image and goal. There is also the need to have a well-designed template that is appealing and will be easily navigable.
Off-page optimization is when the company researches negative and positive keywords related to the product or service they wish to sell. Once this information is gathered, it will be used to optimize the site. This method of search engines optimization may not necessarily be effective because search engines may not be as effective at filtering and indexing off-page information. Black Hat SEO however, will actually get your website banned from certain search engines altogether. Although it will still make a difference with smaller search engines, black hat tactics will always work better and have a greater impact when targeting higher ranking sites on the search engines.
Keyword optimization focuses on how certain keywords are used on a web page and what effect these keywords will have on the ranking of the page in search engine rankings. The more accurate a particular keyword is, the higher the ranking. However, this method may not be effective because it relies entirely on the knowledge of the surfer. It is believed that screen readers can easily figure out which keywords were used simply by reading the text content.
A natural SEO, or organic search engine optimization, relies on relevancy. It is important that the keywords used in the web content relate to what is being searched for, making sense and having as little irrelevant keywords as possible. The higher the rank and ranking factors of a site, the more likely users are to click on the link, resulting in more traffic and visitors.
It is also important to do keyword research, whether you are doing Search Engine Optimization or Search Engine Marketing. Doing keyword research can save you a lot of time and effort while giving you valuable insight into what kinds of words people will most likely type into the search engine to find your site. A good keyword research tool can help you find these words while minimizing your list of misspelled words. With a little research, you can build your web pages around words users will use when looking for your web pages.
Web vitals can also be a factor in Search Engine Optimization. Web vitals such as size, width, height, file size and others have a big effect on the page speed and appearance. A faster page may result in the user exiting the page quicker. An example of this is if your web pages are too large and load too slowly, it may take longer for the user to decide if he/she wants to linger on your page, bounce the browser away, or click out. The best way to improve your page experience is by choosing smaller graphics that load faster and with a smaller file size.