Search Engine Optimization – 4 Key Strategies to Improve Your SEO Ranking
With millions of web pages surfacing on the web every day, how do you ensure your website will get a top spot for a specific search? It may seem difficult to achieve, but it is possible with proven Search Engine Optimization (SEO). This process involves using keywords strategically within the content of the website, and using them in a way that optimizes your website for targeted searches on major search engines like Google, Yahoo, and MSN. In layman’s terms, SEO stands for search engine optimization. In simple words, it simply means the act of enhancing your website to increase its presence for various relevant searches for which it receives enough organic traffic.
For those who are just beginning to explore the art of SEO, it is very important to gain a fundamental understanding of how search engines work and what their foundational principles are. This is actually a relatively simple process and one that is easily accomplished. However, if you have made the decision to delve into the world of SEO, you should consider engaging an expert who has years of experience. Such an individual would be best suited to mentor you, as well as provide you with the foundational knowledge you need to master the art of SEO and begin bringing in organic traffic to your website. So, if you want to be a top ranking business online, you need to learn SEO.
Most successful Internet marketers already possess the technical know-how of SEO. If you want to take it to the next level and become a serious player in the Internet marketing community, you must also have a firm grasp of the principles of search engine optimization. Some of the most successful Internet marketers mastered this art more than two years ago. Now that they are established in their niche, many would agree that those marketers who knew SEO a couple of years ago are much more successful today. In fact, some have even reached a point where they don’t have to spend a single cent advertising on the Internet.
Search engines reward content that is optimized well. A well written article, blog post or video is worth a lot more than a similar article that isn’t optimized well. Therefore, those that aren’t familiar with the foundational knowledge of search engine optimization are losing out on a lot of potential traffic and sales because they haven’t taken the time to learn it yet. It really doesn’t take that much effort to get acquainted with SEO principles, though it does require a lot of time and patience. When you finally understand how these principles work, you will understand why it is so important to have an in depth understanding of how to optimize your web pages.
Before you can optimize your web pages for the search engines, you need to understand how the entire concept of SEO works. You see, in order to get ranked highly, you have to find great content that is optimized well for the specific keywords you are using. You also need to select keywords that have low competition. One of the most effective strategies to use for keyword research is using Keyword Elite.
Once you understand how the search engines work, you can then begin to select which keywords and anchor text you will use for your page content. For example, if you entered in the keyword’motor parts’ into the Google tool bar, you would get a list of many different articles, blogs and websites that discuss that topic. You want to select several articles that are written well, have fresh and original content and are focused on the topic you are promoting. If you have two articles that are very similar to each other, you won’t get much traffic from them. However, if you select three or four different articles, and each of these articles has unique and focused content on the keyword you are promoting, you will see some fantastic results.
Another important strategy for successful Search Engine Optimization is the page speed. If you can determine your page load time, you will be able to optimize it to rank well for that term. In the example above, you would want to select ‘search engines’, ‘speed’ and ‘article directories’. You can then test various combinations of these words to identify which combination gives you the best page speed. The higher the page speed, the better the ranking factor will be.
Lastly, you need to optimize the URL structure of each page in order to rank well. In the example above, the Alt-Text tag and Meta tag lines are the keywords we used. The Alt Text consists of the hyperlinked reference to an article or blog post, whereas the Meta description is the descriptive text that appears at the bottom of the SERPs. The Alt Text keyword will give you a good idea of what the search engines are looking for in your page.