Search Engine Marketing – Organic Versus Conventional SEO

Both Black and White Hat SEO are beneficial to a website. However, they have differences that should be examined. In general, White Hat SEO strategies are heroes for SEO campaigns, because it works in the search engines and ethical practices. Black Hat SEO strategies are villains, because they do whatever they want and still get a website ranked lower than desired.


Now, we all know that Black Hat SEO is devious and unscrupulous, because unscrupulous means committing some sort of unethical or criminal act. What’s worse is that this type of activity often happens without the knowledge of the website owners. That’s why it’s considered a black hat SEO technique. A classic example would be creating back links and forum signatures that are crafted in such a way as to enhance the website in some way.

Backlinks and forum signatures are used to get your website noticed by major search engines like Google, Yahoo, MSN and etc. The more back links and signatures you have on popular sites, the more it improves your SEO ranking. However, there is an art to it. You need to know which sites are most relevant to your niche and write content for these sites. You can get help from articles on the same niche if you are not confident with writing your own.

White Hat SEO on the other hand, is the most natural and beneficial method of search engine optimization to increase your site’s popularity. This method involves the use of proven strategies and SEO practices to enhance visibility to your site. These strategies are ethical and do not harm a website’s ranking in search engine results pages (SERPs). The focus of white hat SEO is to improve visibility through organic SEO strategies. For instance, it does not make sense to submit XML sitemaps to avoid getting penalized.

Organic SEO is done by adding quality content, regular updating of web pages, and including targeted keywords in titles and content. This is done for the purpose of attracting natural backlinks. Search engines love natural links pointing to a page. However, the organic optimization cannot guarantee organic growth and success. If you want to ensure a higher chance of getting good results, you need to hire an SEO firm. A good SEO firm will have expert SEO writers who can improve the visibility of your website in SERPs and boost your search engine rankings in Google and other popular search engines.

This type of optimization is a combination of organic search rankings and White Hat techniques. It has been found to be more effective than Black Hat SEO. Black Hat SEO includes such activities like the use of deceptive scripts, link farms, and the use of automated software that manipulate search engine rankings. While, on the other hand, organic search rankings are achieved by providing quality content, regular updates, and high quality backlinks. A SEO specialist can help you achieve organic search ranking.

Organic SEO methods have been found to be more effective when carried out by an experienced SEO firm. Since SEO companies specialize in providing complete internet marketing solutions, they know which tactics work and which are useless. They can effectively combine Black Hat strategies with White Hat techniques for an overall higher visibility in the SERPs. This makes them capable of optimizing your website for top search results, while ensuring that it is beneficial to your business. A good SEO company will also provide online visibility assistance to its clients.

Organic SEO is one of the best strategies of gaining targeted web traffic. It gives you an upper hand over all the competitors in the highly competitive online market. If you want to gain more visibility in Google and other search engines, then you need to work on improving the quality of content and backlinks of your site. You must also work on incorporating effective online marketing strategies such as email marketing and social media promotion. Organic search traffic is one of the best ways to improve your website rankings and boost your online business.