Review Content to Increase Online Sales
Top 12 ways to increase online sales through reviews are abundantly available. The internet has made an unprecedented connection and resource between consumers and companies. Consumers can access a host of new products, information, and services right at the click of the mouse. Shopping has now become an internet based activity. Consumers are constantly seeking out online reviews and ratings on various products and services.
One great way to increase online sales is through reviews. Many shoppers often refer to unbiased third party websites to get their desired review and rating on any given product or service. These consumer review sites are a great way to find out if a particular company is a credible one. There are many consumer rating websites available that help shoppers make informed decisions on which products and services are worth their time and money. These rating and review websites also help companies increase their exposure to prospective customers.
Social media sites such as Facebook and Twitter are also another effective method for a consumer review site. Consumer review websites and social media sites are two excellent ways for companies to promote their newest products and services. Facebook, in particular, has become a major outlet for sharing information and discussing all things food related. Twitter has become a place where consumers are tweeting about their latest purchases and finding new products and companies.
Geo-targeting is another great way to increase online sales. Companies that can use reviews to share information about new products and services in a specific area will have a much greater ability to market and gain sales in that area. For example, food companies that want to spread the word about new products in a particular city can do so by using reviews sites and social media sites. When a consumer reads a review on a website, if it has a link to share with friends or a tweet on a social media site, those friends or followers can then read about the review and share the information with their contacts.
A third way that companies can use reviews to increase online sales is through creating reviews for new products and services that they are releasing. This is yet another way in which reviews can spread the word about a company. It does not matter what kind of service or product a company is offering; having a review on its website or in a social media site will help consumers know more about it. When people have more information, they will be more likely to visit a company’s website or follow the lead of one of its social media accounts.
Creating consumer geo-targeted ads is yet another way that companies can use reviews to increase online sales. When consumers see ads that are specifically set to target their location, it will appeal to them more. When a consumer geo-targeted ad is visited, it is more likely to convert at a higher conversion rate. That is because when a consumer is in need of a certain service or product, they are more likely to buy it from a company that is closer to where they live.
Reviews can also increase online sales through consumer loyalty. When consumers find a company that they feel a bond with, they are much more likely to purchase goods and services from that brand. For example, the makeup company Maybelline recently released a series of makeup items targeted toward the new spring season. The ads for the items featured both Maybelline and celebrity endorsers including Jennifer Aniston, Kate Hudson and Vanessa Williams, who were all featured in the original Maybelline campaign.
As we have seen, the power of reviews is not limited to one method or another. Reviews can spread quickly across the web when they are in demand, as was the case with Maybelline. However, another way that reviews can increase online sales is through consumer loyalty. When consumers that already have an established relationship with a company will experience that brand again, they are more likely to experience that company again. That is yet another way that reviews can be a powerful form of Internet marketing.