Marketing tactics refer to the various ways in which a business utilizes advertising and public relations strategies to reach its marketing goals. Such tactics can consist of conventional media, such as radio, television, and print, as well as more contemporary methods, like social media, digital marketing, and interactive marketing. While traditional marketing can be a time-consuming process, such as tracking results and constantly evaluating your results, digital marketing tends to be very inexpensive and easily measured. Below are some of the most recent statistics on digital marketing trends:
The amount of money spent on online marketing has steadily grown over the past several years. According to an estimate by the E-marketing Association, online marketing is now the largest single spend for all types of businesses. While many small businesses still do not take advantage of this form of promotion, the increasing number of websites makes it much easier for smaller businesses to compete with a much larger competitor.
Artificial intelligence is rapidly growing in the field of online marketing research and is rapidly starting to replace the need for data collection. Research conducted by businesses using artificially intelligent software is able to detect potential trends much quicker and much more accurately than human researchers. Such programs are able to identify brand intent, brand imagery, product intent, behavior, and category of users in much less time than traditional market research. Additionally, such programs are able to make inferences from behavioral overlays and content. While such technologies are still relatively expensive and largely untapped, they are promising for the future of online marketing research.
With a great deal of technological advancements in the last decade, marketers have started to embrace digital advertising even more aggressively. While the industry continues to experience rapid growth, many small businesses are still skeptical of the effectiveness and importance of digital advertising. This skepticism is based on both the belief that traditional forms of marketing still have a meaningful impact on their bottom line and the belief that digital advertising lacks the impact and authority many traditional forms of marketing enjoy. The reality is that digital advertising is a powerful, yet completely passive marketing solution. Instead of driving sales through direct interactions with customers or other businesses, digital advertising is a highly targeted way to engage and connect with prospective customers on a much deeper level. Digital advertising also provides advertisers with a chance to test specific campaigns in the consumer’s mind long before they hit their computer screen.
Using an online marketing agency can provide businesses with expert advice and help guide them towards the best digital marketing agency and campaigns to get the most from their advertising dollars. An SEO company can create dynamic campaigns in real time through innovative technology. Additionally, an SEO company will be able to incorporate the latest trends into their search engine optimization strategy. A professional SEO company can help companies succeed in growing their customer base while improving conversion rates and click through rates, which are essential for a successful business.
When it comes to effective marketing, no campaign is more important than email marketing. Studies show that email marketing generates a much higher return on investment (ROI) than any other marketing campaign. However, despite this, there are many companies in the world that fail to take advantage of this critical marketing tool. A professional SEO company will know which campaigns are more likely to generate high-end leads, increase sales, and achieve the goals of a business. Because email marketing is a highly-targeted campaign, an experienced SEO company will know exactly which content needs to be included, where, when, and how often to make sure the content is compelling to bring in qualified leads and convert them into customers.