If you have a business that uses Search Engine Optimization, then it’s important to perform an SEO audit at regular intervals. This is to keep track of any changes to your website and make appropriate adjustments to improve your results. By performing audits regularly, businesses can make necessary adjustments as needed and reduce their risk of being penalized by search engines. Keywords are a major factor in SEO, and they continue to change. The more frequently you need to make changes, the more money you’ll spend for services.
An SEO audit is simply the act of examining how your web presence fits into best practices. The main goal here is to discover any current or potential keyword problems. The audit will uncover:
Technical SEO issues: Google Analytics provides detailed reports on your site speed, crawlability, and errors. You can also get advanced reports on link research tools, link popularity, and other factors that directly affect your site speed. Google Analytics also offers real-time updates on keyword performance. This gives you the opportunity to make necessary adjustments before they begin to affect your rankings. In addition, Google Analytics offers reports that tell you how you’re doing with getting links.
To conduct a SEO audit, consider first analyzing your indexation level. The average number of pages that find their way onto the Google index is approximately two pages for every million links. With that said, this means that for every ten million pages (the standard), there is at least one page that is not indexed. If you happen to have a site that is not indexed by Google, then you need to conduct an SEO audit. This is often referred to as “moat analysis.”
A second SEO Audit option is to determine which search engine you are using. There are two main methods. The first method uses ranking indicators such as PRWeb and Alexa to determine the best ranking sites for each search engine. The second method relies strictly on external references. For example, referring domains and blogs that offer information on the best ranking sites use these same techniques.
Analyzing your website audit with Google Analytic is a third method to analyze the audit. Google Analytic offers a complete picture of your competition. It provides search engine best practices analysis, competitor analysis, and link analysis. These reports are extremely helpful if you want to see what the competition is doing. They allow you to identify how you are performing compared to competitors, and they provide you with the opportunity to make adjustments that may impact your position.
The first step is to compare your site to the Google Best Practices for Search (BPS) list. Google Best Practices will help you understand what you are doing wrong that could be making it harder for your users to find you. The BPS list will help you understand what you should be doing differently in order to improve your user experience.
If you need to boost user experience or discover competitive challenges that you must overcome, then Google’s on-page user experience audit tool is a great starting point. This on-page audit tool provides a detailed comparison of your pages against a set of structured metrics. Metrics included are click-through rates, average length of sessions, bounce rates, and landing page gen times. The tool also includes a generic overview of your site’s SEO structure. This gives you an overview of how your pages compare to the SEO standards set forth by Google. By using Google’s on-page audit tool, you can easily assess your SEO needs and make necessary adjustments in order to boost your conversions and overall user experience.