An SEO Audit makes suggestions and checks the health of a website. In doing so, keeps spam out of the equation and produces suggestions for how to improve in the following areas: page experience, content and backlinks. To learn more about how to do an SEO audit, how to do a first impression audit and get some free tips for a better knowledge of the what, why and where behind the SEO process, keep reading. In the next section we will take a look at the page experience. This includes testing pages that have SEO and without SEO.
The first thing to do is to check the search engine results for your keywords. There are many tools that can be used. Most notable are Overture and comScore to name two. These services can provide you with detailed information about your traffic and also the number of visitors. In order to understand what relevance search engines see when they rank you there are many tools available such as Google Analytics.
Once the ranking or search results have been confirmed by search engines, it is time to do a little analysis on what pages of your site need improvements. It is important to look closely at your web copy as well as meta tags. There are a couple of best practices that can help you optimize these two sections.
One of the biggest mistakes that new or amateur SEO companies make is keyword stuffing. Although keyword stuffing seems like a good idea, the search engines and user beware have come down hard on this practice. If done incorrectly, keyword stuffing can cause you to lose ranking points rather than gain it.
Your main goal in your SEO audit should be to identify the correct keywords that will bring you traffic. The keywords that you are using in your URL, title, and body of content are critical factors when it comes to relevancy. The keywords should be in your titles, URLs, and be the first few words in any page of your site. Your URL and title should be keyword rich but should not be the entire page title. A great rule of thumb is to never use keywords in the same sentence as your URL or title.
The first paragraph of your SEO audit should identify what best practices you are going to follow for the on-page optimization. Your best practices may include using keywords in the title, the first paragraph, and finally the last paragraph of each page. The first paragraph is very important as it is the page that customers are most likely to read. It should also contain keywords in a clear and precise manner.
The first paragraph should provide the users with an effective flow of information. The flow of information in the first paragraph is critical because it allows the search engine to know how you intend to optimize your page. In particular, the page title, description, and target audience should all be in the first paragraph. If there is not a target audience in the first paragraph then the user experience will be decreased. For example, if you are ranking for dog training, then your first paragraph should clearly state that target audience includes dog lovers.
Once the target audience is identified, you should then research the keywords that are most likely to be used by the target audience. Most search engines look at the relevance of a keyword to a search query. This means that you should focus on researching keywords that have high search traffic but low competition. Researching the keywords that have low competition but high search traffic is much more difficult. However, with some help from the SEO Beginners Guide to SEO, this process will be made much easier.