Optimizing For Local SEO
Local SEO refers to the process of optimising your web presence so your site is found in local search engines and on specific local directories like Google Local. It’s also all about making your company more accessible to local consumers online. The challenge is how to achieve this while still increasing your web traffic and improving search engine rankings for your key phrases. We’ll discuss these two aspects briefly and then explore some of the methods and strategies used by businesses to build a stronger presence in their local communities.
One of the most common methods for gaining high search engine rankings is through the use of on-page SEO. On-page SEO or on-page optimization is about optimizing the actual content on your website. This includes meta tags, keywords, titles, descriptions, and so forth. External links are just a side bonus, and one that is often overlooked by small businesses. But links from authoritative sources like local government websites and business forums, as well as from high authority external sites will boost your ranking.
On-page SEO can be achieved with a few different strategies; however, some seem to work better than others. One of the most popular strategies and perhaps the most time consuming is proper meta and keyword placement. Proper meta tags and keyword placement can increase your ranking by leaps and bounds. On-page SEO is also linked to off-page seo techniques which include link building, directory submission, and article submission.
On-page SEO starts with meta descriptions, which describe the contents of an individual webpage. Meta descriptions are used for things like spelling, grammar, and navigation. This means that they need to be relevant to the site they are on, and should not be vague or misleading. As far as linking is concerned, internal and external links are just as important, though many people believe internal links are more important.
Off-page SEO is linked to social media, which means blog submissions, social networking profiles, and the like. This has become a very popular off-page SEO strategy and can greatly increase your ranking. While blog entries and profile updates are great to provide information for customers, they are rarely relied upon for increasing ranking. Social media profiles are generally looked upon as a means to promote your personal interests. However, this is where many businesses find success by including social media in their off-page SEO strategies.
Link building is a great way to optimize your website for local SEO. Using multiple locations in your URL will allow you to rank for multiple locations at once. Your main keyword will be used as the anchor text for each location, and the other locations will be included as hyperlinks within the main anchor text. This will allow you to rank for a wide variety of local citations across the internet.
If you own a business with multiple locations, then you can create a business listing on several different websites. On each site, you will include the hyperlink to your main website and then include a couple of local citations. This is a great strategy for optimizing your website for backlinks. By creating your own business listing on these sites, you will have the chance to build back links from quality websites that can provide you with excellent results.
There are a lot of great ways to optimize your website for local use. If you are using off-page methods, then article marketing, backlinks, and business listing optimization are all excellent ways to boost your SEO rankings. If you are using on-page methods, then getting backlinks from local sites is a great way to optimize your website for local SEO. No matter what method you use to optimize your website, make sure you do not forget to optimize your webpages for local citations.