Search Engine Optimisation (SEO) has evolved into a highly effective marketing tool that is used by every major company in the world. If a client performs a search on the Internet, they are most likely to find your website. The more visible your website is, the higher your ranking will be in the results. This is how companies are made and if you want your website to be a winner on the Internet, you must master Search Engine Optimisation. Below we will be discussing some of the key factors which are involved in Local Search Optimization.
On-page SEO refers to the techniques that are involved with creating your website. It includes meta tags, titles, H-tags, description, headers, keywords, incoming links, internal linking structures and the actual text that is displayed on your page. Local SEO (aka On-page SEO) is particularly important for small to medium sized businesses as: there is not enough competition on-page. Googlebot can only read so much information from your website. There is also a need for companies to take responsibility for the content they submit to the various search engines.
On-page SEO should include content like articles, press releases, images, videos and directory listings. One technique is to use keywords strategically within your content. Keywords need to be researched and the density should be appropriate to achieve a high rank on Google. The other technique is to create inbound links to your site using specific methods such as article directories or social bookmarking and link building.
On-page SEO needs to include a proper strategy for link building. Link building is a crucial part of local seo but many companies struggle with link building. Some fail because they do not understand how to approach link building. Other companies simply do not have the budget to outsource their link building requirements. In order to be successful you need to make sure you’re taking advantage of the various link building techniques available online: directory submission, article submission, social bookmarking, social media marketing, video marketing and more.
On-page SEO needs to consist of a proper strategy for content optimization. When a visitor types in a keyword the most popular search engines will automatically turn it into an on-page optimization. This means optimizing the content based on the keywords provided by the visitor. There are several methods of on-page optimization, and a good strategy for optimizing content for certain keywords might be something like optimizing for your city’s name, location, keywords related to the business and/or keywords from your company logo.
On-page optimization is also extremely important for SEO in the UK. Many people search for local businesses using the city they live in as a main keyword. As a result it’s crucial that you optimize your website for the city you live in. For example, if your company specializes in wedding photography in Manchester, SEO for “wedding photography in Manchester” or optimizing with the city name and “wedding photography” would work very well.
Another on-page SEO method is providing localized citations. Citations are information provided to Google or other search engines about a particular website. Google provides two types of citations: general and localized citations. Local citations refers to information about your company that is specifically provided by local customers. However general citations are search results that are generally provided by the major search engines such as Google or Yahoo.
While the above methods are an excellent way to optimize SEO for local business the best SEO strategy for SEO in the UK is still off page optimization. Off-page optimization consists of writing quality content, making sure your web pages are optimized for the search engines, social bookmarking and creating inbound links to your web pages. The combination of content, links and local citations will help you create a high rank on Google and drive highly targeted visitors to your site. In order to accomplish high rank on Google you need to make sure your website is consistently ranked within the first two pages of Google search results.