What is Search Engine Optimization? A lot of people are very unfamiliar with this term, and they have no idea what it means. This is unfortunate because it can make or break a website. Your search engine optimization plan can be split into two distinct categories: On-Page SEO and Off-Page SEO.
On-Page SEO encompasses all efforts to make your site as accessible as possible to search engines. On-Page SEO includes things like internal linking, keyword density, Meta tags, site navigation, and so on. All of these things build a foundation for your site. On-Page SEO is an essential part of your SEO strategy, but it’s not the most important factor.
In order for you to rank highly for any keyword or phrase in the SERP, you need to have good content. You also need to have links pointing to your site, both internal (internal links within your site) and external (links from other sites). A good content strategy also contributes to higher search engine rankings.
The second category of on-page SEO is what is commonly called “off-page seo”. This refers to everything that you do to rank well for various keywords or phrases in the search engines. Some of the techniques that are frequently used include directory submissions, writing articles, press releases, blog commenting, forum posting, guest blogging, social bookmarking, and the list can go on.
What makes Local SEO so powerful is that it directly impacts the way that people think about your brand. For example, a new blog post about your brand may bring a few hundred new links to your site. Many of those links will be from users in your local area, who found out about your brand through a blog or another local resource. The more information about your brand that people have in their pockets – the better off your brand will be. This is why local SEO is an important strategy to consider as part of your overall search engine optimization.
The third category of on-page seo strategies deals with off-page factors. These include things like building in-bound links from other websites that are related to your brand. Some examples include a link from an article published on a well-known business site, a link from a site that has similar content to yours, or even getting listed in search engines through link trading. Link building is one of the most important on-page seo factors, as it can boost your rankings in search engine rankings by as much as 300 percent!
The last on-page seo tactic we’re going to discuss is influencer marketing. Influencer marketing is a strategy that allows you to get your brand out to potential customers by allowing them to engage with your brand via social media. For example, you can allow fans of your YouTube channel to leave comments and posts on your channel, which can then be seen by anyone on Facebook or Twitter. As a result, you gain more exposure for your brand, and as a result see increased organic search engine rankings as a result.
If you follow the advice within this article, then you should be able to implement all of these off-page and on-page seo tactics into your SEO strategy. However, there are a number of other technical SEO factors that you need to pay close attention to, such as keyword density and Meta tags. Don’t neglect any technical SEO elements, but don’t feel like you need to go overboard with either because they can really cost you if they are overdone.
Another great way to gain visibility online is through podcasts. Podcasts are gaining in popularity and are ideal for SEO because of their high quality and low bandwidth. Because podcasts can be distributed to hundreds of millions of people, they are great for both SEO and podcasters. Podcasts can be submitted to search engines using the RSS feeds, and because podcasts tend to have a high gravity with the search engines, the links on your podcasts page will get noticed by visitors to your site.
A final on-page seo tactic that we’re going to talk about in this article is linking to your website from another website. Linking works very well with SEO because it helps you to position yourself as being an authority on your subject matter. In SEO terms, you want to position yourself as completely different from your competition, and link from a completely different website. Linking from the same website that you’re promoting from will most likely not do you much good at all, and rank you at or near the bottom of the search engine rankings.
Anchor text is what gives search engines the idea that your website is important. When someone looks for something on the Internet, they generally type in a term that is related to your keyword. For example, if your keyword is “blog”, you would want to make sure that your anchor text links to your blog. The reason for this is so that search engine bots actually pick up on the link and consider it an important link. On-page seo should focus on getting you as many links as possible, but the links from other websites are an important factor that could affect your ranking. Make sure you use anchor text to link to your site, and keep your links relevant.