SEO stands for Search Engine Optimization. SEO services include everything from page optimization, through link building and content writing to off-page optimization. Off-page optimization refers to all efforts to rank well in the search engines. These efforts include searching by key words and phrases and analyzing how those keywords and phrases are used by internet users in searches. This analysis gives you a unique opportunity to capitalize on these trends before they die down.
On-Page SEO strategies help your site appear higher in the search results. However unlike on-page optimization, off-page optimization isn’t related to optimizing content or your site itself. Instead, it makes use of techniques off your site to improve your site’s authority within the search results. One important thing to remember with SEO is that a high number of backlinks from relevant sites will give you a natural organic growth in the rankings. Organic growth means your site appears right next to the top listings in the search results. This is done by making full use of anchor text links (parenthetically) in your posts, articles, newsletters and any other content your web masters send out.
Another way to optimize your web presence and get the best results from your SEO efforts is through local citation. Your SEO efforts should make full use of local citations in your online content. Google, in particular, tends to look at your local citations when rating your SEO results. This method makes full use of links that point back to your site from directory sites, blog sites and local news sites. Your local citation efforts should be both comprehensive and specific to your business.
A great way to build your reputation and brand is to use an off-page seo strategy such as local citations and link profile optimization. A local citation is simply where your company mentions where you live and have done business. For example, if you own a car dealership in Kansas City, then you would state in your business profile that you do business in Kansas City, Missouri. If a person wants to know more about your company and your services, they can use a search engine to find your location and then click on the link to your page.
Link building and local citations are part of off-page seo techniques, but their value is best explained by an example. You can use your social media profiles to market your company. For example, if you belong to a group called Pets lovers United, you can post a status message along with a link to your home page, a blog page or one of your company’s main web pages. For every status you send out and linkback to your social media profiles, you will be building your reputation as an expert in this niche. Over time, your social media profiles will gain high search rankings for those seeking information about pets. This will result in more people coming to your site and clicking your links.
Another part of an off-page seo strategy is a keyword research tool. The tool will pull together a list of all the terms people are searching for to help you tailor your content to a specific audience. One great way to target social media marketing is by using it to build your reputation as a valuable source. If you don’t have social media marketing in place, then you’ll want to make it part of your SEO strategy. Once you start seeing organic traffic from your SEO efforts, you’ll be able to take the next step by building your reputation within the niche that you’re in.
Off-Page SEO strategies are nothing without good SEO implementation. The goal of SEO is to get your site as high up in the SERP (Search Engine Result Pages) as possible. The higher you’re ranked, the more popular your site will become. However, without the right SEO approach, this can actually have the opposite effect. By ranking high in SERPs, you run the risk of getting your site banned or penalized by the search engines for breaking their rules, which will hurt your overall visibility and business.
Social media is all the rage these days, but many people don’t know how to effectively use it to promote their business. One great way that you can market your website is through the use of the social bookmarking sites. There are many different sites that allow you to syndicate your content and gain backlinks to your sites. In this article, I discussed some of the best practices for social bookmarking and how you can implement them to improve your on-page seo strategy.