A simple way to gauge what you should be focusing on is to develop a basic technical SEO audit checklist to assess your site’s overall health. This full-fledged technical SEO audit guide helps you work through all the important aspects of modern search engine optimization, from link building to keyword density to navigation. In this quick guide, you’ll learn about some of the more significant aspects of site performance and why you should always strive for good page performance. Keyword density and link building performance are two of the more important areas. However, keyword density is also an important SEO tool that can really hurt your site. To this end, we’ve made a quick reference guide below to make SEO audit information more accessible.
Do you have a complete technical audit checklist for site performance? How about a keyword density section? One way to gauge your SEO strength is to see how many pages of text (HTT) are on any one page? Google calculates this number by totalling the number of pages for every keyword. The more text on one page, the higher the ranking a page of that particular keyword has.
What about the landing and category pages of your site? If you don’t know what these are, then there are two ways to make note of this: Google Analytics’ Landing tab or Internet Explorer’s Add/Remove programs. In Google Analytics, you’ll find drop-down menus next to each page (such as Home page, About page, Contact page, etc. ).
What about your page content? Content quality is just as important as keyword ranking. First, focus on writing informative, interesting, high-quality content. Google wants you to present your visitors with real information, not just some keyword optimized text. Second, check the SERPs for high-quality pages and target those instead of the low quality pages.
What about your page titles and meta descriptions? These items make up the “first impression” on potential customers. Make sure your page titles and meta descriptions accurately reflect what the page is about; otherwise you’ll be wasting time and SEO efforts.
Another important area of our technical audit involves canonicalization. Canonicalization ensures that the URLs returned by search engine spiders are unique. This improves the relevance of web pages to users and increases their likelihood of being seen.
All in all, when it comes to SEO, your goal is to improve internal linking and external link building. You want to make sure your meta tags describe your page and describe each individual page as well. Then, you want to check all the technical parts of your site to make sure they’re optimizing properly. Finally, your final SEO audit guide for a successful campaign is to focus on canonicalization and canonical URLs.
If you follow the above steps, you should have an SEO audit checklist that you can follow. No matter what kind of SEO work you do, it’s critical that you get it right the first time. You need to make sure your page rankings reflect your page content, title, keywords, and other elements. That way you maximize the potential of search engine traffic, and you improve user experience.
The first on-page SEO elements checklist is to ensure your website is linked from other authoritative sites. It also requires that your links are properly classified. In a way, your links and page titles are part of your SEO audit because they define the quality of your content. Link popularity is a key to your SEO success because search engines give more value to links that come from sites of higher authority. So, make sure your site’s link structure is correct.
Another SEO element that goes hand in hand with the previous item on your search engine optimization checklist is to check your links and page titles for spam. Google has developed tools that show you how to identify spammy links. If you’re not familiar with backlinks yet, they’re simply hyperlinks that appear in text. These links, when clicked, send the user to someplace else on the Internet. To determine spammy links, you’ll need to conduct a technical site audit checklist to see which links on your pages are legitimate and which ones should be removed. Keep in mind that there are some black hat SEO practices that may be violating Google’s policies, and if you’re caught, you will have to eliminate them immediately.
One last element of your on-page search engine optimization checklist is to make note of your googlebot feed readings. Google has been known to disable some of your links or change the order of them, which can affect your rankings. It’s very easy to check your links and other functionality through the site command, but make note of any changes that occur. You don’t want to accidentally disable a valuable link just because you didn’t understand a pop up window. You also have to make note of any RSS feeds or news feeds that are affected. By conducting a technical site audit checklist, you’ll save yourself time and energy from having to recreate everything after Google removes or changes something.