Off-Page SEO Tactics That Effectively Increase Search Engine Results Pages (SERPs)
What is Off-Page SEO? It’s not just enough to produce amazing content. Think bold and big with innovative off-page SEO tactics to boost your on-page search results. If you operate a Fortune 1000 business, you cannot afford to overlook off-page SEO in your overall marketing campaign. You can give your clients the added benefit of an engaging website that is optimized for keywords relevant to their search queries.
Brand awareness is vital to any business. If people can recognize your brand, it boosts your reputation as an expert in your given industry. Off-page seo strategies provide a way to boost your on-page brand value. This includes creating meaningful links back to your main website from related third party websites. The more quality, relevant links you have back to your site, the higher your on-page search engine optimization ranking will be. Higher rankings translate into more visitors and higher search engine results.
Creating links back to your site from other websites is called back linking. There are many ways to use back links to promote your brand and increase your on-page and off-page search engine optimization results. Back linking is achieved by building in links to your site that have been placed through social media, article submission sites, and blogs. Social media engagement is popular in many online communities. Submitting your URL to social media platforms like Facebook, Twitter, LinkedIn, and YouTube can generate thousands of direct links back to your website.
Your on-page and off-page SEO strategy should include creating engaging content that attracts targeted readers. When readers find interesting content, they are more likely to share that content with others. Content should be well written, contain keywords or phrases that are highly searched for, and share relevant information about the products and/or services that your company offers. You should always aim to provide high quality and useful content to increase your chances of achieving higher search results rankings.
Social media engagement is another important component of an off-site and on-site SEO strategy. Social media users are more likely to share content that they found informative and creative than content that was poorly written or that they felt was pointless. Using influencers to help promote your business is a great way to share content with a target audience. Influencers are individuals who have built a large local following and are known for taking on controversial topics and providing original, informational content.
Guest posting on high-traffic social media sites is another tool used to enhance your off-page seo results. Guest posting enables you to expose your company and brand to a popular social media site, while building a significant linkback to your site. There are a variety of ways that you can guest post. You can choose to post a URL to a specific page on your website where you may want to post a new blog post, or you can share a link to a particular product on a popular site. By using the keywords that you are most likely to use in your posts, as well as popular tags that are used in the social media profiles of the guest bloggers, your links will be more effective.
Another method for boosting search rankings with off-page seo tactics is to build link popularity with other high-authority websites. By getting involved in popular online discussion forums, participating in user groups, and other high-traffic venues, you will gain credibility points with users and the high-traffic websites in these areas. These high-traffic websites may end up giving you free link exchanges or other forms of link building. The value of link building cannot be underestimated. If you can establish a meaningful relationship with one of the high-traffic websites in your niche, it can go a long way toward helping you boost search rankings. While there are many other off-page strategies you can use to gain links, the ones listed here are some of the best ways to increase your links.
Finally, the last off-page strategy is to make use of YouTube. Video marketing is quickly becoming one of the most popular ways to promote your brand. You can create a video marketing campaign that includes the use of YouTube. Simply upload the video to your site, add an eye-catching title that incorporates keywords relevant to your website and a call-to-action statement, and then submit the video to YouTube. You can also create a blog on your site and add links to your videos on your blog in your resource box.