If you’ve been working on your site for any amount of time, you probably have a pretty good idea what SEO is all about. In simpler terms, off-page optimization helps search engines to know what others think of your site, products, or service. Simply having a few links from relevant, authoritative sites with high page rankings will boost your odds of ranking higher in the search results. One of the biggest players in this game is Google, which uses various tools and analytics to give it an idea of just how your site is being used. With that information, it’s up to you to decide whether you should focus your efforts on improving that ranking or developing other methods of SEO.
The first strategy you can use to improve your off-page SEO is called “Guest Blogging”. A guest blogging strategy is one in which you write articles and provide other websites with links in order to help them increase their own page rankings. By doing this, you establish yourself as an expert in your field, and people will be more likely to want to link with you. Guest posting is effective because it creates backlinks to your own website, which improves the SEO value of the backlinks. There are numerous guest posting opportunities on dozens of well-known blogs and websites.
Another one of the best ways to improve your off-page seo strategy is to submit your YouTube videos to related websites and social media channels. Video submissions are growing in popularity because they’re a great way to present information in a way that is visually appealing to the viewer. YouTube is the second largest search engine, after Google, and submitting a video to YouTube is one of the best ways to get the word out about your website or product.
Co-Citation is another effective off-page seo strategy. Co-Citation simply means linking back from a website or blog to another one. For example, if you created a new video about “SEO for beginners” and posted it on YouTube, you could mention that you created the video yourself and also mention that you wrote an article about it for another website called “SEO forums.” If you used different keywords throughout both sources, then you created backlinks to your site in a completely natural way. The backlinks from Co Citation pages carry the same SEO weight as that of a natural backlink.
Anchor text in an on-page SEO article is important, but it’s equally important off-page. Using anchor text in your on-page content can be effective if used correctly. Anchor links are hyperlinked words or phrases that are placed next to an actual webpage or resource in a web page.
Shareable Content Another off-page technique that you can implement to get more backlinks is to shareable content. Shareable content is content that the readers of your blog or website will be able to share with others. For example, if you own a website about dog grooming, you could include posts about cat grooming, cat care, or dog training in your website’s archives section. By doing this, you create a backlink profile that is open to the public. Others who want to read about pet care may follow your feed articles and click on your links. More importantly, these links created by shareable content will help you rank higher on Google since these are very popular keywords by most Internet users.
Technical SEO One of the best off-page seo strategy that you can implement is the use of technical SEO. Technical SEO refers to SEO techniques that are focused on search engine optimization. In other words, instead of writing articles based on popular keywords, you focus on creating content that is search engine friendly. For instance, instead of using “how to build a dog house” as the main keyword of your article, write it with a more targeted keyword like “building a dog house” to make sure that it is more likely to be found by potential clients on search engines. By doing this, you increase the chance of your article being picked up by an online audience.
Social Media Backlinks A popular and highly effective off-page seo strategy is social media marketing. Social media allows you to connect with a broader audience by sharing your knowledge or expertise on related topics. By sharing interesting and relevant information, you are also able to build relationships that can lead to higher search rankings. Moreover, websites such as Digg, StumbleUpon and Delicious, which allow users to post short stories, articles or videos, have become one of the most popular ways for businesses to generate backlinks.