Off-Page SEO Strategies That Think Big
Search Engine Optimization (SEO) is the process of optimizing your website for search engines. To achieve an optimum result from every web search conducted using a search engine, you need to employ optimization techniques on all elements of your site. This includes your title tag, Meta tags, content keywords and description tags. Off-Page SEO (or off-page SEO) relates to any activities you take beyond your site to increase your SEO results. This includes writing guest articles, building links and so much more.
Off-Page SEO amplifies On-Page SEO in many ways. For example, if you write an article, create a bio and link back to your site, this counts as Off-Page SEO as you have increased your own SEO by conducting the activity. Similarly, posting comments to forums and blogs on related topics, answering questions in online chat rooms, submitting articles to newsletters and directories, etc. all have a high degree of Off-Page SEO potential.
Organic search rankings are the result of all off-page seo efforts. SEO professionals agree that on-page and organic SEO are two separate things, but that they work together because both play an important part in the search rankings. Organic search rankings are determined by a combination of factors such as quality content, site usability, freshness and relevancy of content, and the keywords used in the page content, titles, images and other content. All of these factors are essential to getting higher organic search rankings. It is also important to include links to off-page seo efforts in your site to improve these rankings as well.
Branding is important to customer loyalty and trust. Off-Page SEO attempts to increase brand awareness by attracting inbound links from relevant sites. These links are valuable in helping search engines identify your brand. In addition, Off-Page SEO can benefit your brand by building in-bound PR, increasing in-bound links, influencing negative press coverage and creating in-bound PR bubbles by linking to blog posts and news stories that discuss topics similar to the ones you are focusing on. In essence, off-page seo efforts help build your brand by positioning your company in the public’s eye.
Social shares and social networking sites like Facebook are excellent tools for Off-Page SEO. Social shares allow users to “like” the pages of businesses or organizations in which they participate. Social shares allow users to share information with their network. The more social shares a business has, the more visibility it receives in search rankings.
Backlinks can dramatically impact your overall Off-Page SEO results. Backlinks serve as votes for your brand in search engines. The more votes your brand receives, the more visibility it receives. There are many ways to get free backlinks, but some Off-Page SEO techniques are more effective than others.
To be truly successful in Off-Page SEO, your strategy should incorporate link building. Think big! What kind of internet marketing could offer your brand the kind of visibility that it needs? You can do things like: submit articles to article directories, participate in online forums, write reviews on products related to your brand, and create videos highlighting your products and/or services. All of these strategies are free or low-cost ways to improve On-Page SEO.
Social media engagement is another Off-Page SEO strategy that works. Branding experts Jennifer Schneider and Jason Fladlien believe that it is important for brands to engage with followers and influencers on social media to drive free inbound links. Engaging with influencers encourages them to share your content, build relationships with them, and recommend your product to their followers. In essence, you become a trusted friend to these influencers, which means you become a potential source of backlink. To be successful in Off-Page seo, think bigger.