Off-Page SEO Strategies For Your Business
SEO or Search Engine Optimization is a branch of internet marketing which focuses on improving website rankings in major search engines like Google, Yahoo!, and MSN. Back in the days when SEO was a new concept, many off-page optimization techniques were developed to enhance visibility of websites on the web. These methods included directory submission, social bookmarking, article submission, article marketing, social media optimization, video optimization, and link building. SEO can now be considered as a part of on-page optimization which is more focused on the content of a site. SEO experts use several different strategies to boost the site’s ranking on the web. The main aim of off-page seo is to generate high-quality, informative, and relevant backlinks from relevant sources that are otherwise not targeted by search engines.
Off-Page SEO includes several different approaches to improve search rankings. The first strategy is through off-page seo tactics such as directory submission. Directory submissions are a method of submitting web pages and other documents to different web directories such as DMOZ, Yahoo!, and Open Directory Project (ODP). Through this method, webmasters gain access to more directories and more top-notch quality sites. Some of the most popular directories include DMOZ, Yahoo!, and Open Directory Project. This tactic is effective for improving both the quality and volume of backlinks from quality websites that are related to the target site.
Another off-page seo tactic is through guest posting. Guest posting is a method wherein an individual or an organization writes in a blog, forum, or other online community explaining why they would be a good candidate for the job, what their skill sets are, or what their experience with similar projects is. Through guest posting, webmasters gain a reliable source for content and get a name attached to a quality website.
Social Media Marketing (SMM) is also an effective off-page and on-page strategy. SMM is the promotion of one’s online presence by means of social networks. The most popular social network for SEO purposes is Facebook. By utilizing Facebook, webmasters can create fan pages, use video descriptions, write compelling sales copy, and much more. The PR of these tactics will help search engines rank the site higher and increase traffic.
Guest blogging is also another off-page strategy for increasing ranking. Guest blogging is a great way for experienced bloggers to build more credibility and get themselves recognized in the field. This will help off-page and on-page seo efforts because the selected blogs that appear in the blogroll (a list of links that appear on the first page of search results) will be the highest ranked.
On the flip side, guest posting can also backfire if done incorrectly. Guest posts can seriously damage your off-page seo efforts, especially when the guest blogger doesn’t have much experience in the field. If the post was poorly written or contained duplicate content, the reader will have little trust in the author. If the post was just plain wrong, readers will not take the site seriously.
There are many other ways of getting backlinks besides posting in blogs, guest blogging, and forum communities. For example, getting backlinks through Google alerts is an effective way to increase rankings. Google is the leading search engine, so any link will help in the rankings. However, sometimes it pays to play a little safe. In other words, don’t spam Google with tons of backlinks that are not relevant to the sites content or are spammy.
Overall, off-page seo strategies are the most important, but technical SEO plays a huge part as well. In conclusion, SEO techniques are constantly changing. You may have heard the term “SEO for years, but the practice has really only become important recently. This is because more businesses, organizations, products, etc. are starting to focus on internet marketing and driving customers online. Now is definitely the right time to start using internet marketing to boost your web site’s rankings and profits.