Off-Page SEO Strategies for Beginners
What is SEO? Off-page SEO is the building blocks of effective SEO. This includes things like article marketing, link building, blogging, press releases and directory submissions. These are used in conjunction with other strategies to maximize website traffic and improve rankings.
Off-page SEO just tells Google what other people think of your website. For instance, if you have lots of valuable back links pointing to your main pages, other search engines will quickly assume that you’ve got good content on the kind that offers value to users. If you don’t have a good reputation in one or more of these areas, it’s going to take a long time to get your site in a favorable position on search results. In other words, the social media marketing strategy isn’t nearly as important as you might think.
On the flip side, off-page SEO strategy is absolutely vital for achieving top search rankings. This is because you can dramatically increase traffic and improve search engine optimization ranking through inbound links, blog posts, and press releases. These things are all free to do, so you can definitely afford to invest some time into optimizing them. The result is that you’ll see your page rank rise much quicker.
The next factor is relevancy. There’s a big debate among internet marketers about whether or not keywords are even important anymore. Some experts argue that keywords are so over-loaded with information that they have almost no meaning anymore. Others say that you need to use high-quality, targeted keywords in order to optimize your page ranking and get quality traffic to your site. The bottom line is that there’s a big difference between keyword stuffing and creating inbound links and blog posts and press releases.
Off-page SEO techniques include things like using keywords in your URL, writing SEO-rich content, building reputation, and social networking. Inbound links, which are a type of backing, can come from things like article directories, social networks, forums, and other websites. Reputation is a tricky thing to gauge, but I’d recommend reading “SEO Reputation” by Jon Miller. It’s definitely worth your time to take a look at his recommendations for increasing your reputation and ranking. Social networks and forum postings will also help with reputation, but to a much smaller extent.
On the flip side, off-page SEO methods include things like directory submission, article marketing, and building backlinks naturally. Directory submission, as well as social bookmarking, will improve your search ranking, as will writing articles and posting them on blogs and websites. Building backlinks naturally can help your ranking significantly, but you need to be careful about how many unnatural links you build. One or two unnatural links is not bad, but if you build too many, Google will stop giving you high rankings.
The key is learning all about SEO, off-page SEO, and building quality relationships with the search engines. If you don’t have good information, the ranking will suffer. The two major off-page optimization methods include directory submission and article marketing. These are great for improving your on-page optimization, but each takes time and effort. Remember, these techniques take forever to pay off, and in my experience, are usually not worth it unless you have very specific requirements in mind.
The key to getting high-quality backlinks and natural search engine optimization is having a good understanding of why people link to you, your website, and the topics you talk about. If you’re not an expert in a given topic, you might want to consider hiring a good SEO consultant or white label provider. The main thing in SEO is building quality relationships with the right people, and this takes time and effort. When you do SEO, think long and hard about what kind of relationship you want to have with the search engine ranking.