What is Local SEO? Local SEO is for any online business which has a tangible physical location in a specific geographical area or any business which serves a certain geographical group local to its area. All businesses should be optimizing their websites for local search. Local SEO is also referred to as On-page SEO or On-page Search Optimization. Below is a discussion of the importance of Local SEO and the Local Search Optimization.
As mentioned earlier, it is crucial to make sure you optimize your website or blog for the local audience. Your site may use off-page seo strategies to draw customers, but these techniques are useless if your target audience is not in the area your website is serving. For example, if you’re operating a laundry business in Kansas City, you cannot put washing-machine videos on your site to attract customers from a different state. You have to focus on what your business has to offer and make sure it targets the local people in the particular location.
On-page SEO or Local SEO begins with creating quality content. One important strategy for building quality content is to submit your articles to nofollow directories. Nofollow links are invisible links that don’t show up in Google, unlike regular links. By submitting your articles to nofollow directories, Google will think your article is published on a non-competitive web directory rather than on your own website.
In addition to on-page seo strategies, it’s also important to build social media profiles that are visible to Google’s ranking algorithms. Social media profiles can be built with the WordPress platform or through proprietary software such as Sprout Social. Because social media serves as a gateway to your website, it’s important to take advantage of social media opportunities when they arise. Facebook and Twitter are two places to start; Google+ is another. The most important thing to remember is to make sure your posts are interesting, relevant, and keyword rich.
Another strategy for on-page and local SEO is to submit articles with citations and backlinks to reputable sources. Citations are Google-style indications that an article is recognized by a reputable source. Backlinks are links from other websites that provide additional information about your business. Google will consider these backlinks as votes of confidence for your site. Google, like other search engines, considers the strength of a backlink to be an indication of quality local content.
There are several ways to improve local SEO. Creating inbound links from related sites gives your site credibility. Off-page SEO can also be quite effective, particularly things like external links and backlinks. There are dozens of strategies that will help you gain backlinks, but these are some of the most important things to keep in mind.
Once you’ve figured out what off-page and on-page SEO you need to focus on, it’s time to focus on your contact page. A good contact page will give your potential customers a quick way to get in touch with you. Use bullets to create an attention grabbing headline. Make sure your contact page contains your branding logo and your URL. This way, should someone feel like they have to contact you, they can do so quickly and easily.
On-page SEO has the added benefit of improving the search engines’ rankings. As you probably know, Google, like most of the major search engines, monitors the activity of websites and their pages. Because of this, it can greatly improve your ranking if you concentrate on off-page SEO and local seo. If you’ve got your basics in place, set up a simple blog, add some external links, and start working on your link building campaign. You’ll soon see results and be on your way to gaining the success that you’re looking for.