Off-Page SEO Examples
Search Engine Optimization (SEO) is the process of optimizing the content and design of a website so that it appears higher in search results. This process is done by using various strategies, such as directory submission, content writing, article submissions, social media marketing, link building, white hat search engine optimization and off-page optimization. Directory submission is a common strategy to boost off-page SEO. It involves submitting your website to various free directories, in exchange for them providing a link back to your own website. For this to be effective, however, many directories will also include your website’s URL in their links. For example, if you write an article for a blog and leave a comment on that blog, you are performing off-page optimization.
Content writing includes writing articles and blogs. These can then be used for SEO by including backlinks to your website. By creating unique articles, blogs and articles that address a common problem, people who read them are more likely to visit your site. By submitting your articles, blog posts and articles to reputable sites, search engines will consider these articles and blog posts relevant to a query, and rank them accordingly. Some techniques used for content writing include using SEO keywords in the titles and captions, and using meta tags.
Article Submission is another strategy used for off-page ranking factors. A good off-page SEO campaign should focus on producing quality articles with relevant keywords that increase your chances of appearing in the search engines. While you can submit articles directly to article directories, these have a poor click through rate, because the majority of users are not interested in what they will find in the article. By using a distribution service, such as iSnare, to distribute your articles to a number of different directories, you will improve your click through rates and gain higher rankings.
Internal linking is another technique used for improving search engine rankings. Internal linking can be accomplished through internal pages, like home pages and contact us pages. By adding relevant links from related sites to internal pages, site owners can promote themselves within the larger structure of the site without creating unnecessary links pointing outside of the site. This strategy also creates internal links pointing back to the main site, which improves its popularity. By focusing on internal pages and linking them to relevant pages, SEO can give site owners greater control over how their site is perceived by the search engines.
Another off-page method of increasing SEO is by increasing the amount of backlinks pointing at your site. Backlinks can be gained from a variety of sources, including article submissions, forums, blogs, websites and social media. These backlinks, which are known as inbound links, can significantly affect the rankings of your site. In some cases, having a large number of backlinks from off-page sources can improve search rankings by as much as 29 percent.
Brand mentions, also known as one-way links, are another way to improve rankings. A brand mention is when a company or individual makes an endorsement of a product or service and leaves a link pointing back to your website. Google will consider the most relevant links pointing back to your site and rank them accordingly. Off-page SEO examples of brands include Verizon Wireless, GMAC (General Motors), Redbox, Nike and Levi. Off-page SEO examples of brands include real estate firms, restaurants and tech firms.
Content optimization, which involves optimizing keywords and meta tags, is a vital component of off-page optimization. Google and other search engines look positively on websites that contain relevant and fresh content. Having fresh content allows the SEO and brand mentioned above to stay relevant in the eyes of the search engines and can increase their rankings. Examples of content optimization include news stories, blog posts and press releases.
Backlinks, Google’s way of gauging the relevance of a site and determining page rank, are important factors in the Google SEO process. Google works hard to keep its search rankings up to date with a great number of algorithm changes each year. Because of this, SEO companies work hard to provide businesses with as many quality backlinks as possible. Off-page SEO examples include directory submissions, article submissions, social bookmarking and video sharing. Off-page SEO techniques are very important for increasing a business’s ranking in Google and other search engines.