Off-page SEO describes any actions you take to enhance search engine ranking through different techniques. These include creating inbound links, posting relevant content, managing social networking and so much more. Off-page optimization is very important because it gives your main page an increased importance. It improves your overall search engine visibility and the chances of your page’s showing in search results.
So how do you improve your off-page SEO? There are a lot of ways, actually. Off-page optimization involves everything that happens within your online business. It starts with choosing a main keyword for your brand that people are likely to use when searching for products or services you provide. You need to pick a keyword that accurately represents your brand, but one that isn’t too competitive.
You should also take time to research your competitors and what keywords they’re using. It’s a good idea to thoroughly analyze your competitors using both free tools such as Google Analytics and paid tools like Overture. By analyzing your competition, you’ll be able to identify opportunities to improve on your own SEO. For example, if you notice that some of your competitors are more likely to use the same keyword in their tags (more on tags in a future article), then you can do some optimization for “free targeted traffic” by including your target site in your meta description.
Off-page optimization also includes content writing. Content writing can be a powerful way to reach your target audience and attract them to your site. If you can write articles that are relevant to the topic you’re promoting on your main page, then you can build a solid reputation among your target audience. This will help you build authority with your target site. You can also improve your position within Google by doing guest posting with other publishers who are promoting the same target site you are.
Off-page SEO is done by sending out email campaigns to others. Sometimes, it can be difficult to convince others to link to your site because they don’t want to lose out on the opportunity to promote themselves. If you have some quality content on your site, people will be more willing to promote you because they recognize that you’ve written informative articles. By sending out email blasts, you can create a list of subscribers or perhaps even send out mass email campaigns to your contacts.
YouTube is another great resource for promoting your business. There are many SEO strategies that can be done on YouTube, so you can use YouTube as part of your SEO strategy to expose your business to potential customers. There are many ways to incorporate YouTube into your off-page SEO strategy. You can include YouTube video tutorials, create a podcast about your target audience and even throw in some links to your blog at the bottom of your video.
In addition to these off-page SEO efforts, there are also ways to build your SEO presence within the larger platform of article publishing directories. For example, there are many article hosting directories out there that allow you to add a link to your website in the author’s resource box. The more directories you post to, the more chance you have of being picked up in search engine results. Guest blogging is another great way to build an audience; however, it’s important to make sure your guest blogs are not picked up by the same directory you’re posting to.
The last strategy, we’ll discuss here is off-page SEO. It requires link building on the actual web. Some of the best links you can get include inbound links from other websites that are relevant to your own. For example, if you write an article about dogs, you could create a link to a dog training course website or even an online store where your target audience could purchase dog supplies.