Off-Page Optimization Checklist – 3 Keystones to Build a Great Local Cite Link Building Strategy
Many business owners still aren’t sure how to optimize their website for Search Engine Optimization (SEO). While there are a lot of good strategies that are easy to follow, there is still a bit of confusion as to what is meant by ‘SEO’. Off-page SEO simply refers to everything you do besides your website to aid you boost SERP ranking:
Forum Marketing: Internal linking, also called internal linking from within your industry, is a popular strategy for off-page optimization. Internal linking refers to the practice of getting in front of people who already want what you have to offer. For example, if you sell fitness equipment, you might find yourself posting in health and exercise forums. People looking for workout equipment will read about your products, click on your links, and visit your websites. By having at least one forum post that mentions your site, you have taken part in what is known as internal linking. It’s a great way to increase your SEO success and receive the SEO benefit without the added work of page rank or organic search results.
Local Citation Generation: If you are running an online business, chances are you don’t spend very much time visiting your competition. Even though it may be a small portion of your overall SEO strategy, local citations are still a critical strategy to increasing search results rankings. Google, as well as all other major search engines, recognize the existence of local citations and reward sites that include them. On-page citations are a great way to get this important backlink component to work for you.
A lot of marketers make the mistake of not submitting their site to local citations. Instead, they submit their links to national and international directories. This is not the best strategy for off-page seo. Why? Because people who are looking up information about the business or service you offer aren’t going to see your site if you’re not submitting it to the proper local citation form.
Now that you know why it is important to submit your links for off-page seo, let’s discuss the checklist for doing just that. There are four main areas to check when doing this: URL structure, meta description and title tags, keywords, and backlinks. As with anything in SEO, these four areas are also the areas where most marketers make mistakes.
URL Structure: If you want to receive the highest SEO benefit, you’ll want to follow a simple template for your URL structure. The most common way to do this is simply create a.php filename at the bottom of your page, which contains a descriptive Alt Text. This is the text you want readers to see when they go to your site. It’s the first thing they will see when they open the article, video, blog post, or even the pitch you have created.
Meta Description and Title Tags: Most off-page seo efforts will fail if they don’t have a well-done Meta description and title tag. When you write one for your page, don’t forget the most important detail: you. Always include your name, company, and link. The article title and link must include those things as well.
Keywords: It’s very important to get your keywords in the body of the text and also sprinkled throughout the article, video, blog post, etc. But, most off-page optimization checklist writers forget to do this. You should always try to get your keywords into the title, description, and even the body of the text, too. Why? Because search engines will give higher placements to posts with the right keywords and local citations.