SEO is short for search engine optimization, and this is the technique of optimizing your web site to receive organic, or paid, traffic from the search engine result pages. Organic traffic, which includes traffic that came directly from a link on your site, is referred to as “free” traffic. Free traffic has little or no effect on your business revenue, so it is worth very little to optimize your pages for organic traffic. The opposite, paid traffic is referred to as “in-demand” traffic which means it is bought or traded upon by marketers in order to obtain high quality back links to their sites.
Search engine optimization experts strive to keep the user experience in mind whenever possible. They look at both elements of design (text and graphic) and user experience (the user experience, which includes page layout, usability, appearance and search results) and try to create a user experience that will produce higher search results ranking. Search algorithms are extremely complex and change regularly, sometimes as frequently as every week. It is nearly impossible to analyze how the changing algorithms will affect your site’s pages and rank them in the Search Engines. So the only thing you can do is stay abreast of the changes and apply them as they come.
Search engines use many different factors in their rankings and user experience, and none of these factors are set in stone. There is much more to SEO than just using good keywords. An SEO expert must be an expert in all aspects of search engine optimization. He or she must be skilled in the various techniques used to obtain high rankings in the Search Engines, and also in ways to make pages more user-friendly. Achieving a high position in the Search Engines’ rankings is certainly desirable, but it takes knowledge of many factors in addition to good keywords to achieve that goal.
Search engines are constantly revising their criteria and making changes to their algorithms. It is important to stay aware of the latest changes and implement solutions that ensure you remain in the top 10 for your niche market. The quality of the traffic that arrives at your site has a huge effect on the rankings of your pages. Higher rankings increase your chances of being seen by people looking for what you offer. Higher rankings will result in more visitors, which will result in more potential customers.
The amount of time and money spent optimizing a website for the search engine rankings is staggering. Many new marketers focus mainly on developing keywords and building links in order to achieve high rankings. These practices can be very effective but are not sustainable over time. In addition to paying for in-house SEO experts, many new Internet marketers try to do it themselves using trial and error techniques. While SEO can be effective and time-consuming, a solid understanding of how the system works is essential before attempting to work alone.
The core concept of search engine optimization is to place highly relevant, keyword targeted content on your pages in order to increase the likelihood that a visitor searching online will find you. The goal of the algorithm that determines search engine results is to provide results that are best suited for your target audience. Content that is not well-written or targeting specific keywords is often penalized during ranking algorithms. This can result in a loss of sales as well as time and money spent developing products that do not convert.
One example of how algorithm updates can directly impact your bottom line is page load speed. High page load speeds have been identified as one of the major causes of customer dissatisfaction. Google has made several updates to their algorithms over the past few years and these updates have resulted in pages that load quickly taking longer to load. While most people focus on the appearance of a web page, speed is just as important to a visitor as a page’s content. A slow-loading page will deter visitors from spending time on the site, which results in lost revenue. In addition to this Google has made aggressive efforts to eliminate “Google Slurs” which are commonly used to increase the number of times a keyword appears on a page.
The goal for many website owners is to improve their search engine rankings. While many SEO companies offer a variety of services designed to help achieve these rankings, it is important to work with a company that is well-established and has demonstrated success. The best companies are designed to continuously research new trends and develop programs that meet the needs of today’s market. By using SEO services from a proven company, you can rest easy knowing that your website rankings will remain high in search results long after the competition has faded.