Marketing Your Business Using Social Media
Organic word-of-mouth marketing (OWM) is the latest version of old-fashioned word-of-mouth marketing. The word originates in the Greek language, from the word bios, meaning “beget.” More recently, the concept has taken on a new meaning, as stemming from the Phyllisians, who believed that the soul of the living was the first word to be spoken by every living thing. Today, the concept is applied to Internet marketing.
Traditional word-of-mouth marketing relies on the power of suggestion, where someone recommends you to someone else and that person recommends you to someone else. A great example of this is hotel employees recommending the best hotel accommodations, or postcards being distributed featuring photos of cats. Today, with the power of the Internet, viral marketing allows people to create buzz about services or products through a viral campaign. For example, an accountant designing an online tax return website could create a free video or PDF file that offers tips on completing the return quickly and easily. This could then be posted on YouTube, MySpace or Facebook. Within 24 hours, hundreds of people could have seen the video or PDF file, many of whom could have forwarded it to their friends.
Trends are always changing and evolving. Many companies have already begun utilizing trends in their marketing campaigns. Twitter, for example, is used to share short, funny clips or news stories with millions of users around the world. Twitter’s most popular account, also used by celebrities, is called, “Twitter.” This allows millions of people to see celebrity tweets every day, helping to build trust and a strong relationship with their fans.
Other marketing trends include coupons. Coupons are becoming a great way to attract consumers. In fact, statistics show that most consumers use coupons during special sales, and are more likely to purchase items that are included with coupons. This strategy has been proven to work for any type of business, not just businesses that specialize in providing coupons.
Another effective marketing strategy is ecommerce. Ecommerce businesses include stores, boutiques, distributors, designers, and other types of merchants who sell goods and services on the Internet. Some ecommerce strategies revolve around using customer experience analysis tools, such as surveys or questionnaires to determine what consumers think about a business. Other ecommerce strategies focus on improving the website and increasing customer satisfaction, as well as attracting new customers through various marketing techniques.
Augmented reality is another emerging ecommerce strategy. With the advent of smart phones and handheld devices that access the Internet, augmented reality can take a simple idea and make it real. Augmented reality refers to using digital information and 3D applications such as photographs, video, text, sounds, and other data to create an entirely different experience. Companies that have implemented this strategy in their business have seen a rise in customer sales.
One example of a brand using this technique is the beverage brand Blue Mountain. Blue Mountain Coffee has developed a social media presence on Twitter, Facebook, and YouTube. The company uses the hash tag #BLM on all of its social media pages and has used the hash tag #Blue Mountain on its website. Users who like Blue Mountain Coffee on Twitter can also tag their friends to show their approval of the coffee brand.
Brands that have implemented these strategies have seen a rise in customer satisfaction. These strategies also help a brand to maintain a tight operation, improve customer retention, and maintain profitability. Brands that need help in implementing a mouth marketing strategy can contact a local experienced professional.
Brands involved with womens fashion distribution must keep up with the changing retail environment. They must be ready to adapt to retail trends everywhere else but at their own factory. Digital distribution channels such as the internet have made it possible to reach millions of customers at anytime. Brands that focus on the internet will have to establish a digital presence everywhere else to succeed. An example of a brand using this strategy is Urban Wear. The brand publishes regular fashion magazines and runs social media pages on Facebook, Twitter, and Instagram.
Ecommerce businesses that do not adopt social media are losing out on new customers. Customers are spending more time online than ever before, so companies that don’t use this platform as part of their overall marketing plan are leaving money on the table. Social media allows ecommerce businesses to reach millions of consumers at any time of day, every day. In fact, statistics from the Ecommerce Association estimates that in the next three years more than 50 percent of consumers will shop online for their daily needs through mobile apps or mobile websites.
Ecommerce has the potential to grow into a massive growth story if brands invest in social media today. Ecommerce provides a platform for consumers to connect and build long-term relationships with businesses that they regularly buy products from. Social media provides a unique opportunity to create long-term relationships with existing customers by connecting them to businesses that provide content that they want to see. As an entrepreneur, you must ask yourself whether you want your business to rely on traditional forms of marketing to promote your brands, or if you want to embrace the powerful world of social media. Doing so has the potential to maximize the longevity value of your business.