Marketing Trend to Manage Digital Marketing Effectiveness
Marketing is the lifeblood of a business. Marketing does not just mean what is being sold, but also the way people get to know about those products. The market penetration rate of any marketing campaign depends highly on how well the marketer can reach out to the customers. Every year, since 1998, a set of statistics called The Growth of Brands in UK has been published. This statistical analysis has been released every year to inform the marketers on the marketing trends that need to be anticipated in the coming year. This article will focus on some of the digital marketing statistics that are considered as the latest trends.
Marketing is being transformed from the old days where it was quite slow and laborious with a lot of “fieldwork” being required to collect data and put together a good report. Nowadays, marketers need not do any of the hard work as marketing is increasingly being automated. Digital Marketing is very much part of the Marketing Process and has become one of the vital marketing functions. The lifecycle of marketing is fast nowadays and it has predicted to keep this pace in the coming years. Each year, since 1998, a set of statistics called The Growth of Brands in UK has been published which gives recommendations on the best digital marketing strategies that marketers should concentrate on in future.
It is also said that today’s modern marketing machine is able to predict the lifecycle of a customer and it is also able to predict almost all the aspects that go into the buying decisions of customers. Hence, marketers get a good head start with their strategies as they have an idea about customer lifetime value (LTV), marketing strategies, and marketing budgets. Marketing lifecycles are not fixed and it is highly advised that marketers constantly evaluate themselves and their strategies. For this, marketers should constantly make use of latest market intelligence available in the form of software and information available in other sources such as CRM or ERP.
Marketers who make use of latest digital marketing trends will get to enjoy maximum return on investment. However, there is still a lot of room for innovation in advertising as new markets and media are developing on daily basis and marketers need to be quick to respond to such developments. Marketing is all about getting to where people are so that they can buy your products or hire your services. Marketing activities should be directed towards making more money instead of wasting time in doing what is basically wasteage of time. Marketing methods should always aim at improving the bottom line of the business.
Influencer Marketing Influencers are the new face of digital marketing. A large number of new faces of Influencers are emerging every day. There are many reasons for this but one reason is that companies are paying big bucks to create these face of leaders. These influencers are basically the youth of the internet. They are usually teens and kids that are passionate about the subject.
If you are a small business owner that is planning to tap the potential of digital marketing activities to bring more business and improve bottom line of your company then you should look into the recommendations of experts. Research shows that almost 95% of businesses that have implemented these new strategies have seen significant improvement in their business. It is not that difficult to use digital transformation for better business; you just need to adopt the right strategies and get hold of the right people.
Social Media Marketing Another important trend that has emerged due to digital transformation is Social Media Marketing. Social media allows businesses to connect with potential customers and generate leads through a variety of websites like Facebook, Twitter, LinkedIn and so on. Companies that do not invest in Social Media Marketing will find it very difficult to keep up with the competition. Research shows that if you do not target the right audience and fail to give them something valuable they will not come back to your website. Therefore, if you want to succeed over the next few years you have to start investing in Social Media Marketing.
Machine Learning Trend Another one of the most interesting trends that has started taking over marketing activities is Machine Learning Trend. Machine Learning Trend targets changing customer behavior and makes recommendations based on this behavior to improve your company’s performance. The Machine Learning enables companies to adapt to the latest market trends and uses real data from across the market place to make intelligent and personalized decisions which the company can use to its advantage. Therefore, if you want to take advantage of these trends in marketing then you should take the help of a good machine learning company who will analyze the behavior of your target market and create customized plans according to it.