A good way to stay up on the latest marketing trends and stay relevant is to monitor marketing statistics. Whether you are focusing on content marketing, SEO, social media, webinars, video marketing, email marketing, direct mail, telemarketing, or advertising, we have gathered a host of statistics to aid you in understanding your audience, target audiences, and grow your business. From consumer insights to digital trends to marketing activities, there’s tons of information at your fingertips to make sense of the dynamic world of marketing.
Popular search terms and search engine usage fluctuate dramatically day-to-day. Look for helpful tools to interpret your marketing data to get the latest trends around key words and phrases. Keep track of the latest top trends in digital marketing trends, such as social media and SEO. Also take a look at the newest trends around digital channels (particularly YouTube), as these emerging platforms are making large waves in terms of media influence.
Another useful digital marketing tool to understand your audience is to see which search terms they type into the search engines to find you. Use Google’s free Google Analytics to monitor key search phrases, your audience is using to find you online. You can also use Google’s paid Google AdWords campaigns to understand which keywords are bringing in traffic, as well as tracking organic traffic to your site. Understanding your audience’s latest preferences may help you develop digital marketing strategies that are a hit with your target demographic. These helpful analytics tools are easy to access from your home PC or laptop and can give you valuable insight into your target market’s buying habits.
What are the latest trends in online marketing? With millions of new users gaining access to Facebook every day, the social media giant has become one of the biggest players in the digital marketing landscape. Many businesses are harnessing the power of social media to bring in new customers, as well as to expand their reach into previously untapped demographics. The rising popularity of MySpace and Twitter make these two giants an excellent choice for posting digital marketing content, and many other websites are starting to catch on. As more companies look to leverage the power of digital media to attract new customers and build brand recognition, your company’s online presence needs to be robust and well-promoted.
Google’s Panda update marked the first major change to Google’s search engine algorithms in over three years. This algorithm change effectively killed off the idea of the one-size-fits-all approach to online marketing and resulted in a slew of low-quality websites being left behind. However, this doesn’t mean that all is lost for the digital marketing beginner. In fact, with Google’s latest Panda update, the once-lowly websites have now become the darlings of the search engine giant and are experiencing exponential growth in traffic. While this growth is certainly good news for any business that has been struggling to gain visibility in search results, the real question is whether or not you can keep your business in the lead.
One of the best ways to position your company online is to utilize multiple streams of online content. In the days before Google’s Panda update, online marketers relied upon press releases, video creation, SEO tricks, and other outdated forms of online advertising to bring in new traffic to their sites. Today, there are hundreds of high-quality podcasts, SEO articles, videos, and blogs dedicated to providing digital marketing advice. The days of relying upon old methods to market your business are over. Today, it is imperative that any online business utilize all of these resources in order to stay on top of online trends and stay ahead of competitors in the market.
Additionally, digital marketing professionals understand how to use viral marketing campaigns to get the word out about your website. Social media and viral marketing had both experienced huge increases in their traffic over the past year, making today’s online marketer even more competitive than ever. Viral marketing is the practice of sending targeted email spam to millions of people with a single piece of information designed to spread like a virus. Digital marketing professionals have long known that this form of marketing is the most effective way to drive massive amounts of free traffic to any site.
If you want to become a serious online marketer, then you need to start focusing on using all of the tools that are available to you in the digital marketing industry. There is no reason that you can’t be as successful as the best internet marketer if you are willing to learn how to use all of the online marketing resources that are at your disposal. Instead of spending countless hours trying to come up with new ideas, digital marketing professionals will find the answer to that question for you. They will teach you how to incorporate various methods of marketing into your business and how to get your business in the forefront of those who are looking for exactly what you have to offer. When you invest in digital marketing services, you will be investing in your future success.