Marketing Tools – 4 Ways to Market Your Business Online
Marketing is not a constant, but it’s definitely changing. The year 2021 will have many marketers scrambling for the latest trends in digital marketing. It s an exciting year like no other, with current events literally shaping digital marketing strategies. Unless you’ve been living in a cave somewhere or Norway, that list should sound pretty familiar: a looming economic downturn, such as a slowing economy, rising unemployment, stock market turbulence, and a possible presidential election; an impending environmental disaster, such as global warming; a political scandal, such as an impending government shutdown; or an international terrorist attack or conflict. Regardless of which of these trends occurs, the importance of mobile marketing and digital media in the marketing mix is indisputable.
Trendy Marketing The “Trendy” term relates to the latest trends in marketing, and this year is no exception. Social media has been growing in popularity, especially since the 2021 election of Barack Obama. Consumers are sharing photos, videos, news stories, and generally sharing their daily lives on sites such as Twitter and Facebook. Users are connecting through these platforms to share opinions, thoughts, and even jokes – and that is exactly how social media is being used to engage customers and build loyalty. For marketers, this represents an opportunity to jump into the conversation with ease and to develop networks with consumers.
Mobile Marketing If you’ve been paying attention to the latest trends in digital marketing, then you’ve probably heard about apps. Apps are programs designed for cell phones, smart phones, and tablets that allow users to access specific services or content through the phone’s web browser. Businesses have been launching apps in an effort to make the most of their audience and to reach out to more potential customers. Rovia, a mobile marketing company in Sweden, developed an app for small businesses called Rovia Hub which allows users to browse the Web, find local restaurants, book a cab, and even reserve a babysitter in just a few steps.
In spite of the rise of digital marketing, traditional marketing is still necessary for many businesses. This type of marketing consists of television advertising, radio advertisements, and even print ads. Those who don’t have access to television or radio may only be able to hear the announcements of large companies through newspapers and magazines. Print ads are often ignored by consumers because they’re so small. However, digital marketing offers businesses the chance to get their message out in a much bigger way.
Social Media With millions of users logging on to Twitter every single day, it’s no wonder that this social media site has become such a strong force in the world of marketing. The power of social media can be harnessed to market not only products and services, but also entire businesses. Twitter uses “tweets” to interact with its users and gain new clients. Facebook uses its fan page to allow businesses to show their connection with their customers, and LinkedIn lets businesses share stories of success and reach new heights of prominence among their peers.
The Internet has changed drastically in the past few years. Local search engine optimization has been replaced with SEO for local results, which has made marketing online almost worthless. However, this isn’t always the case. Many business owners aren’t aware of the true value in marketing on the web, so they ignore it all together.
There are a lot of websites and articles available to teach people how to start an online marketing campaign for their business. However, the best marketing tool on the web right now is WordPress. WordPress is an easy-to-use blogging platform that allows businesses to add content, make a video, and even blog about their product line. As people continue to grow tired of Google and Facebook, it’s likely that the number of people posting links to their business’s information will begin to climb.
Social Media The rise of social media and the popularity of sites like Twitter and Facebook have given businesses a unique opportunity to market to people in a completely new way. For example, YouTube marketers can post funny videos about their products, which people will then pass along. Social media offers businesses a way to interact with their consumers in a completely different way than traditional marketing methods. As people become more accustomed to using mobile devices to access the web, this trend is sure to continue, which will only benefit businesses that utilize smart mobile marketing strategies.